The Secrets of Strategic Management:: The Ansoffian Approach

by H. Igor Ansof

During the first half of the 20th century most American managers were trained to believe that simple solutions to business problems were the successful solutions, and that complex solutions were suspect. This conviction worked very well during the first half of the 20th century when the prescription for success 'make it as simple as possible'. This prescription will become dangerous during the turbulent 21st century when simple responses are guaranteed to fail. This book is written on a prescription for success offered by the renowned physicist Albert Einstein. Translated into managerial language this prescription MAKE THE ORGANIZATION'S RESPONSE TO THE ENVIRONMENT AS SIMPLE AS POSSIBLE, BUT NOT SIMPLER. Since the business environment of the 21st century is very complex, the readers should be prepared to cope with substantial complexity. This book offers the behind the scenes ways to cope with this complexity.

192 pages, Paperback

First published February 23, 2006

About the author

Harry Igor Ansoff was a Russian American applied mathematician and business manager. He is known as the father of strategic management

Igor Ansoff was the founding father of corporate planning. His involvement in Strategic Management extends over several decades. He is to Strategic Management what Mick Jagger of the Rolling Stones was to rock music – and over a similar time scale (from the 60’s through to 2000). Igor is a key figure in the school of strategy which extols a more logical, and deliberate approach strategy.

Reviews

[Paulo Reimann · Rating 5 out of 5]

This is the second time I have read this great book. Always good to revisit intelligent approaches.

[Mamdouh Ragab · Rating 5 out of 5]

As an MBA student, I must say, this book provided me with a full knowledge of strategic management.