How to Design Trademarks & Logos

by John Murphy, Michael Rowe

Explains the creation of successful trademarks by examining the creative process from design conceptualization and refinement to product placement and offers case studies and samples of successful trademarks

Genres: Design, Reference

144 pages, Paperback

First published January 1, 1989

About the author

Librarian Note: There is more than one author in the Goodreads database with this name.

Reviews

[Susan]

Interesting behind the scenes on how trademarks and logos are developed.