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SEO 2013 and Beyond Search engine Optimization will never be the same again!
On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update.
On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO.
On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.
The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).
Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts.
I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings.
In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.
On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO.
On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.
The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).
Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts.
I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings.
In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.
Kindle Edition
First published December 17, 2012
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About the author
Andy Williams
78 books9 followersThere is more than one author with this name
Dr. Andy Williams
After graduating from Hull University (North Humberside, UK), I went on to do a Ph.D. at Cardiff University where I studied endocrinology in fish. After working as a research associate at Cardiff University I decided I wanted to be a teacher, so went back to University (this time Birmingham) to study for a teaching certificate.
My first teaching job took me to Tenerife, Spain where I met my wife to be. After a spell of teaching in Madrid, we went back to Tenerife. Two kids later, we now live in North Wales.
On a day to day basis, I write "How To" books and courses related to websites, SEO and other topics of interest to anyone running a website.
Dr. Andy Williams
After graduating from Hull University (North Humberside, UK), I went on to do a Ph.D. at Cardiff University where I studied endocrinology in fish. After working as a research associate at Cardiff University I decided I wanted to be a teacher, so went back to University (this time Birmingham) to study for a teaching certificate.
My first teaching job took me to Tenerife, Spain where I met my wife to be. After a spell of teaching in Madrid, we went back to Tenerife. Two kids later, we now live in North Wales.
On a day to day basis, I write "How To" books and courses related to websites, SEO and other topics of interest to anyone running a website.
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Displaying 1 - 6 of 6 reviews
November 9, 2013
Cleanly written & easy to understand. This book cuts out the fodder & tells you exactly what you need to do to rank after the Penguin & Panda updates. Great book for beginners & those still stuck in the grips of shady, black hat tactics.
January 25, 2013
helpful but a tad on the short side. Also tends to be prejudiced towards Wordpress users when not Everyone uses Wordpress.
July 8, 2013
A clear and easy to understand explanation of the things you'll have to take into consideration after Google's recent Penguin update.
July 11, 2013
Good book. SEO is not the same anymore ....
August 13, 2013
Great book
April 23, 2015
Tech SEO picked up a few tidbits
Although I am a full time technical SEO I did pick up a few good tidbits. Definitely worth the download.
Although I am a full time technical SEO I did pick up a few good tidbits. Definitely worth the download.
Displaying 1 - 6 of 6 reviews