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The Creative Communicator: 399 Ways to Communicate Commitment Without Boring People to Death!
For many organizations, communication has become a deep rut full of dreary memos, dismal meetings, and negative feedback. The result is unhappy or bored employees and ultimately poor customer service.
The Creative Communicator provides models, guidelines, and ideas that offer different ways to creatively and innovatively communicate a company's commitment to service and quality. Barbara Glanz uses how-to, real-life examples to give readers an idea-generating resource that helps convey commitment to employees and customers. Successful organizations and individuals offer fresh, inventive, and easy-to-reference ideas for different types of communication.
Barbara Glanz shows how to create mission statements and policies and effectively communicate them to create employee commitment; develop marketing materials such as newsletters, service guarantees, and brochures that will be read and saved; demonstrate through personal executive actions a vital and believable commitment; show daily affirmation and appreciation for both employees and customers in memorable and creative ways; utilize video, E-mail, voice mail, and fax machines to send a message of commitment; and use creative rewards to gain employee buy-in.
The Creative Communicator also includes a "Communication Challenge" at the end of each section that contains some questions for your organization to consider regarding that category of communication. This unique guide is designed with ideas that are numbered consecutively regardless of the category they are in, making them easy to refer to in your notes as well as in discussions with others. In addition, you'll find the location of each organization whose idea has been used in the book to allow you to get more information if desired and Barbara Glanz's address so that you can send her your own creative ideas.
The Creative Communicator provides models, guidelines, and ideas that offer different ways to creatively and innovatively communicate a company's commitment to service and quality. Barbara Glanz uses how-to, real-life examples to give readers an idea-generating resource that helps convey commitment to employees and customers. Successful organizations and individuals offer fresh, inventive, and easy-to-reference ideas for different types of communication.
Barbara Glanz shows how to create mission statements and policies and effectively communicate them to create employee commitment; develop marketing materials such as newsletters, service guarantees, and brochures that will be read and saved; demonstrate through personal executive actions a vital and believable commitment; show daily affirmation and appreciation for both employees and customers in memorable and creative ways; utilize video, E-mail, voice mail, and fax machines to send a message of commitment; and use creative rewards to gain employee buy-in.
The Creative Communicator also includes a "Communication Challenge" at the end of each section that contains some questions for your organization to consider regarding that category of communication. This unique guide is designed with ideas that are numbered consecutively regardless of the category they are in, making them easy to refer to in your notes as well as in discussions with others. In addition, you'll find the location of each organization whose idea has been used in the book to allow you to get more information if desired and Barbara Glanz's address so that you can send her your own creative ideas.
228 pages, Hardcover
First published May 1, 1993
6 people want to read
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