Adobe Experience Manager: Classroom in a Book: A Guide to Cq5 for Marketing Professionals

by Ryan D. Lunka

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences. Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketers will understand: - The basics of content management in Adobe Experience Manager - How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products - How to manage dynamic content that is targeted to specific audiences - The fundamental concepts that will help to create a smooth implementation Getting Started Ch 1: The Basics Ch 2: Evaluating AEM Ch 3: Managing Content Ch 4: Digital Asset Management Ch 5: Metadata and Tagging Ch 6 Multilingual Content Ch 7: Workflows Ch 8: Social Communities Ch 9: E-Commerce Ch 10: Mobile for Marketers Ch 11: Architecture Basics Ch 12: Administration Basics Ch 13: Web Analytics Ch 14: Marketing Campaign Management Ch 15: Dynamic Content Ch 16: Integrating AEM Ch 17: Technical Basics Ch 18: Defining Requirements Ch 19: User Experience Design Ch 20: The Implentation Process

368 pages, Kindle Edition

First published August 13, 2013

Reviews

[Suren Konathala · Rating 5 out of 5]

An awesome guide on the basics of AEM/CQ5 and how all of them are connected.

There are not many books on Adobe Experience Manager (AEM) and Ryan has covered on AEM/CQ5 in the best possible way. Although AEM is now in Version 6.1 (the books was written in reference to CQ5), most of the topics are very relevant.

[Mitsubscriptions · Rating 5 out of 5]

Don't be fooled by the title. This book will be very useful to anyone new to AEM - project managers, authors, publishers or techies. It's a good place to start if you're considering a purchase, or planning an implementation. It does NOT replace proper training, but it's a good starting point.

[Swati Malik · Rating 5 out of 5]

This book will be very helpful if you are trying to understand AEM from a non technical perspective but still wish to know all the features available and the best implementation of each one of them.

[Delhi Irc]

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