Pinterest e Marketing: O Guia Completo para Incrementar seu Negócio na Rede Social

by Beth Hayden, Gabriel Zide Neto (Translator)

As redes sociais se tornaram uma parte importante da estratégia de marketing de qualquer empresa nos últimos anos. O Pinterest — rede social na qual os usuários postam imagens e vídeos e os organizam em painéis digitais —, lançado em 2011, atingiu em apenas seis meses a marca de 10 milhões de acessos únicos diários e rapidamente se tornou uma ferramenta útil para empreendedores, que viram no site uma oportunidade para divulgar suas empresas e produtos de maneira criativa.

Em Pinterest e marketing, Beth Hayden traz um guia completo com dicas de como escolher o melhor nome de usuário, como criar um perfil que chame atenção de possíveis clientes e até como migrar tráfego originado do Pinterest para o seu site ou blog.

Genres: Business, Nonfiction, Social Media

176 pages, Paperback

First published June 8, 2012

Reviews

[cosmic · Rating 5 out of 5]

I thought this book was really well written. The end of every chapter had action plans for you to follow and execute. It has tons of ideas for what to pin, how to organize, etc. It does seem to get repetitive after a little while. It has a ton of ideas and tips that I will be implementing. Very useful.

[Lena Kirichenko · Rating 3 out of 5]

Хороша для тех, кто впервые видит Pinterest, иначе слишком мало полезной информации

[Dane Cobain · Rating 4 out of 5]

If you’re looking for a book about how to market your business with Pinterest, you’ve come to the right place – this is easily the definitive book on the subject, and it stands the test of time remarkably well considering how much Pinterest has evolved in the time since its initial publication.

Worth noting here is the way in which Beth’s passion shines through in what she wants – it makes for delightful reading, because you can sense that the author is having fun. That’s the way that I’ve always liked to learn – it makes it much more memorable, and you’re going to want to remember this.

In fact, it’s packed full of helpful tips on everything from the optimisation of your pins to the processes involved with developing a full strategy for the social network. And you do want to develop one of those, right? After all, when used correctly, Pinterest can be one of the most effective drivers of social media referral traffic to your website, particularly if you you’re an online retailer.

[Steph Myers · Rating 3 out of 5]

Good intro for the newbie who has never used pinterest before. If you are familiar, you have probably figured out ways to incorporate it into your social media strategy. Pinterest is a pretty simple platform for sharing your goods and events online. If you are intimidated by new forms of social media, this book can certainly help alleviate those.

[Alex · Rating 3 out of 5]

It is a great book if you are just getting your feet wet with Pinterest. There wasn't a great deal of information that differentiated itself from other social media marketing books. The "engage the reader" strategic outlook applies to all social media platforms, and I was hoping to find more information that set Pinterest apart from other social media platforms when it came to marketing.

[Jan Dunlap · Rating 5 out of 5]

If you do any kind of marketing for a product, you need to read this book! It's easy to understand, filled with great ideas, and really pulls all the social media together in a clear marketing strategy. I finally GET IT!

[Olena Sovyn · Rating 4 out of 5]

Interesting book for those who never use this social platform. Maybe to much information about how to do common things. But it also contains many great ideas how to use Pinterest in different type of businesses

[Jane Elizabeth · Rating 4 out of 5]

Very useful introduction to using Pinterest as part of promoting a business or organization. A few things have changed a bit since it was written, but not a lot, and the overall strategies presented are sound.

[Alicia · Rating 3 out of 5]

it was an insightful amount of info that I did not realize was available through such an easy site like Pinterest for small businesses. It was somewhat helpful, but I am sure that with a bit more time to dedicate to it, that the advice in the book would be more beneficial in the long run.

[Pavia Gooch · Rating 5 out of 5]

Being a new-comer to the field of marketing, I found this book to be highly helpful. While tackling some big-picture theories and ideas, it also gave a concise and detailed process of application. Definitely a fan!

[Marcos Junior · Rating 3 out of 5]

Livro bem prático que mostra como usar o pinterest para alavancar seus negócios. Serve também para utilizar o pinterest na divulgação de seus projetos pessoais na internet. Escrito em linguagem prática, clara, com muitas dicas úteis.

[Kathleen Rainwater · Rating 5 out of 5]

How to use Pinterest to market your business

[Samantha Pointer · Rating 5 out of 5]

Great information and a easy read.

[Shelby · Rating 4 out of 5]

I bought this book after attending a webinar by the author. It's a good introduction to Pinterest and I especially liked the "action plans" at the end of each chapter.

[Karen Whooley · Rating 5 out of 5]

Fantastic

By far the most informational and well put together book about Pinterest. .Fast read but engagingly thorough. Its an older volume, but it really has me thinking.

[Stephanie · Rating 4 out of 5]

Pinfluence is a good starter guide to show how Pinterest works and how it can work for you. Every chapter ends with an action plan. It is up to every reader to figure out how to best implement these strategies to promote their business.