Marketing Automation For Dummies

by Mathew Sweezey

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

Genres: Business

320 pages, Paperback

First published January 1, 2014

Reviews

[David Roberts · Rating 4 out of 5]

The book I read to research this post was Marketing Automation For Dummies by Mathew Sweezy which is a very good book which I bought on kindle. This book is about simplifying you marketing processes for your business with it concentrating on the different types of online marketing. It isn't going all your marketing into a turnkey that can just be left running despite the title but will simplify it. One example is having templates for your e-mails and letters so people working for you haven't got to write them from scratch. Another thing is having CRM software and a database so salespeople which this book tends to concentrate on, can stay in touch and access important information. Salesforce.com & SugarCRM are examples of CRM software and the latter one is open source although if you need support you have to pay for it. You also need a host to run it. Yet another thing is if your company is organizing an event have a micro-site specifically for that event and have a specific site name tied to that event. This is better than merely promoting the event on your company website. There are companies like http://data.com & http://equifax.com that have solutions that will tidy up useless records in your database. When you consider many companies have up to 30% of useless and outdated records this is essential. You should have an e-mail autoresponder that will just confirm you received someones e-mail so you can answer it later and obviously this needs a predefined message for them to receive. With all this automation it gives you time to do things like write blogs to promote your product and these need a e-mail and newsletter lists for people to subscribe to. Of course with a newsletter it should contain a link for them to unsubscribe.

[Cliff Chew · Rating 3 out of 5]

It's a good beginner's book on marketing automation, and generally covers quite a lot of conceptual grounds with regards to this topic. But like all Dummies books, this book alone wouldn't be enough to carry you through through all your marketing automation efforts.

[Logan Streondj · Rating 5 out of 5]

Great introductory book on marketing automation, gave me the confidence I needed to use my marketing automation software without feeling like I was fumbling around. Will keep it as a reference cause there are many more advanced concepts in it I haven't applied yet.

[Jose Papo · Rating 5 out of 5]

It's from the For Dummies series, but definitely not for dummies. It's a fantastic book to understand how marketing automation changes everything about driving sales and having an inbound and outbound marketing-sales approach.

[Chris Thomas · Rating 3 out of 5]

pretty good for basics.

Well laid out and relevant content. Better as a reference guide than to be read straight through. Second half was more informative than the first.

[John Anderson · Rating 4 out of 5]

Great outline for the mechanics of getting started with marketing automation.

[Jeroen · Rating 4 out of 5]

Niet slecht als een soort referentie voor automation. Beter dan sommige andere dummie boeken die ik al las.