Monochrome: Black & White in Branding

by Gingko Press (Editor)

Stylish, noteworthy and elegant, black and white is the preferred formal attire of brands, logos and typefaces. As a result, designers keep coming back to explore their nuances and create original compositions integrating type, illustration, photography and more. The contrast evokes a wide range of consumer reactions depending on strategy. 'Monochrome' explores this iconic combination's versatility across a wide range of identity work including advertising, graphic and promotional design.

Genres: Design, Business

232 pages, Hardcover

First published December 1, 2013