42 Rules for 24-Hour Success on LinkedIn: Practical Ideas to Help You Quickly Achieve Your Desired Business Success

by Chris Muccio, Peggy Murrah

There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is. Do you know how to use LinkedIn to achieve your business goals?

In 2008, people wanted to know how to use LinkedIn and we wrote the first edition of this book, which became an Amazon Best Seller. Today, there is a clear demand to learn more about what LinkedIn can do and what is needed to effectively use LinkedIn to generate results.

Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving - solutions to increase their desired business results. In this almost completely new second edition of our book, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques (and success stories) to help guide you toward generating business success through LinkedIn.

'Rules for 24-Hour Success on LinkedIn' is a user-friendly, fast-paced resource designed to help you leverage the power of LinkedIn to build your business strategy, generate positive awareness to your brand, engage your leads and create trust. Who do we tend to do business with? Those we trust.

There is a theory that everyone in the world is connected by no more than 6 people. You know who you are, but who else in this socially-connected world knows you and more importantly, what are you doing for them to generate trust in you.

This book will help you: Build your "roadmap for results" using a clear and concise four part methodology Find, communicate and engage your target audience Increase the effectiveness of the time you spend on the site Use efficient strategies to build a high-quality network of connections. Demonstrate your expertise using the most powerful tools that LinkedIn offers

In addition to providing over 100 tips, insights and tactics, the second edition also provides a dozen success stories for you to read and understand the paths others have used to generate success.

LinkedIn is far from just a job search engine. Don't waste time "guessing" on how to generate your LinkedIn success. '42 Rules for 24-Hour Success on LinkedIn' uses a unique combination of simple strategies, tactics and clever ideas to create clarity in the murky, yet powerful new world of digital lead generation.

Genres: Business, Nonfiction, Self Help, Social Media, Reference

124 pages, Paperback

First published August 23, 2013

Reviews

[Barbara L. · Rating 5 out of 5]

I have been using LinkedIn all wrong

This second edition was a great read for me. I have a LinkedIn profile that I haven’t done much with and learned that I am wasting a great opportunity to promote myself, my professional background and services. This book lays the groundwork for how to use LinkedIn, when to use it, and highlights success on LinkedIn from several people.

[Terri Seydel · Rating 2 out of 5]

I like the concept of the book but technology changes too fast for books to stay relevant. This would have been better as a blog (on LinkedIn) that could be more easily maintained.

[Bonnie Davis · Rating 5 out of 5]

Although this is a second edition book it has been completely refocused and rewritten. The new focus is on getting and converting leads from LinkedIn. I've been using LinkedIn ineffectively for a long time so I was eager to read this book.

What caught my eye first was a statement from the author in the introduction that reads "Interestingly, many businesses miss out on using LinkedIn to generate new business leads, even though it should be an integral part of their sales and marketing process."
The author goes on to teach the reader how to use LinkedIn as a real business tool rather than a social media site. This focus makes "42 Rules for 24-Hour Success on LinkedIn (2nd Edition)" different from every other book on this topic.

The material in this book is structured in the following way:

Section I: The Basics
Section II: Strategize
Section III: Profile
Section IV: Attract
Section V: Engage
Section VI: Convert
Appendix A: #1 Fast Facts
Appendix B: Beware Of Addictive Behavior
Appendix C: 42 Things You Can Do With LinkedIn

This book covers both the free and paid ways to use LinkedIn and offers so many ideas and tips that you'll want a notebook and pen handy. When you buy the book you'll be offered a free workbook that includes a roadmap for implementing what you learn while reading. This gift is worth the price of the book alone.

Although I have been on LinkedIn for some time I realized after finishing this book that I hadn't been using it correctly and I certainly haven't been getting leads from it. I made just a few tweaks based on what I was reading and already received an inquiry from a potential client.

There are lots of stories and case studies from people who use LinkedIn the way it is intended to be used. These people also share their favorite tips and tricks with readers. I particularly enjoyed learning about what content to share, how to share it and when to share it. The emphasis is on helping the people you meet on LinkedIn rather than bombarding them with sales messages.

This book is a real gem and has tons of actionable advice. You'll get a roadmap for setting up your profile, joining groups and interacting. If you think your potential customers are on LinkedIn then you need to buy this book, download the workbook and get to work! You can purchase the book at 42Rules.

[Kent · Rating 3 out of 5]

Good format for experienced LinkedIn users to make the best use of their time and effort. Highlights key features of LinkedIn and identifies strategies for getting the most out of each available feature and tool.

[Ann · Rating 2 out of 5]

As an editor, I saw too many little errors (punctuation, etc.) to really take this book seriously. As an out-of-work editor, I was disappointed! I was also familiar with much of the content and only picked up a few new ideas.

[Kathleen Rainwater · Rating 5 out of 5]

This slim book offers practical strategic advice on how to maximize the usefulness of your LinkedIn account. The book will help you to create a strategy for what you want to accomplish on LinkedIn; create a LinkedIn profile that supports your brand and to get active on LinkedIn.

[Juliet Ezati · Rating 1 out of 5]

I like it.