Agile software development is being adopted by more and more organizations, but where do you turn for practical advice and learn about key aspects of agile adoption that will affect your business? This primer takes a pragmatic view of agile methodologies, identifies some of the pitfalls other organizations have experienced, and looks at agile adoption from a cultural perspective. In short, it points the executive in the right direction in a brief, easy-to-read, to-the-point way.