MKTG 8

by Charles W. Lamb Jr., Joseph F. Hair Jr., Carl D. McDaniel

Designed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, career tools, timely blog on marketing concepts and more - all at an affordable price.

432 pages, Paperback

Published February 10, 2014

Reviews

[Marissa · Rating 4 out of 5]

I really enjoyed this book (even though it was assigned reading) ;) . . . Modern and relevant. It was so "inspirational" I often got side-tracked thinking about entrepreneurship instead of doing my homework, though.....Fairly basic, and a bunch of it seemed familiar, but still gleaned a lot of new ideas.