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Small press, or else

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Literary Nonfiction. "You run a WHAT?" A small press. Yes, this is the dream of those who don't give a damn about mainstream literature, major presses and millionfold print runs. It is the nirvana to everyone interested in a mindful and loving acquaintance with books. This is not a basic guide, it is a fun and inspiring glance at the inner depth of a small press. With enthusiasm and distinctness the publisher gives advice on everything from networking to handling the scripts to creating and selling a book. Kristian Carlsson founded Smockadoll Förlag [Smockadoll Press] and decided to publish contemporary poetry. In 2012 Smockadoll was featured by the news agency TT/Spektra as one of a handful of today's unsurpassed Swedish small presses for translated literature. During the years Kristian Carlsson most certainly has had time to break each and every one of the small press guidelines issued in this volume.

114 pages, Paperback

First published August 16, 2013

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Displaying 1 - 2 of 2 reviews
Profile Image for Avery Marley.
109 reviews
February 13, 2026
Kristian Carlsson’s Small Press, or else… is a spirited and deeply engaging meditation on the joys, challenges, and sheer audacity of running a small press. Equal parts manifesto, guide, and love letter to books, it blends practical advice with the infectious enthusiasm of someone who lives and breathes independent publishing. Carlsson captures the ethos of “small but mighty” publishing with humor, insight, and genuine warmth, making this a must, read not only for aspiring publishers but for anyone who cherishes the intimate, deliberate world of independent literature.
Profile Image for Soumitro.
60 reviews2 followers
February 23, 2026
Being the founder of a small press myself, I found this book truthful, funny and oddly reassuring with its practical advice 🖤💙❤️ but somehow, it left me wanting more!
Displaying 1 - 2 of 2 reviews