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Event Sponsorship
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors
The authoritative guide to creating and closing deals with irresistible ROIs
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.
THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
The authoritative guide to creating and closing deals with irresistible ROIs
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.
THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
320 pages, Hardcover
First published October 18, 2002
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Displaying 1 - 2 of 2 reviews
March 5, 2017
Специфический организационный вопрос раскрыт в целой книге - за это и люблю американскую литературу в оригинале.
Я сейчас в процессе поиска спонсоров для серии мероприятий и испытал затык ввиду неопытности.
Благодаря этой книге - переписал спонсорское предложение, сменил стратегию построения взаимоотношения со спонсорами и стал делать больше упор на поиск и создание ценностей как для потребителя, так и для спонсора и, конечно же, себя.
Очень ценно то, что в книге описан американский и европейский опыт.
В начале каждой главы - "что узнаете", в конце - "резюме" с ссылками на тону ресурсов.
Обычно для меня "профильная литература" звучит скучно, а тут - написано, во-первых, интересно, во-вторых, крайне структурированно и полезно, в-третьих, сразу применимо на практике.
Я под впечатлением и я рад, что след. книга на прочитку - из этой же серии, от этого же издательства.
Осилил на английском за воскресенье. Ура!
Я сейчас в процессе поиска спонсоров для серии мероприятий и испытал затык ввиду неопытности.
Благодаря этой книге - переписал спонсорское предложение, сменил стратегию построения взаимоотношения со спонсорами и стал делать больше упор на поиск и создание ценностей как для потребителя, так и для спонсора и, конечно же, себя.
Очень ценно то, что в книге описан американский и европейский опыт.
В начале каждой главы - "что узнаете", в конце - "резюме" с ссылками на тону ресурсов.
Обычно для меня "профильная литература" звучит скучно, а тут - написано, во-первых, интересно, во-вторых, крайне структурированно и полезно, в-третьих, сразу применимо на практике.
Я под впечатлением и я рад, что след. книга на прочитку - из этой же серии, от этого же издательства.
Осилил на английском за воскресенье. Ура!
December 13, 2012
Practical to some extent, but in the end it's still just theory.
[Excuse me, Intuitive people]
[Excuse me, Intuitive people]
Displaying 1 - 2 of 2 reviews