Teach Yourself Visually Search Engine Optimization

by Rafiq Elmansy

The perfect guide to help visual learners maximize website discoverability

Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results.Helps visual learners understand and practice important SEO conceptsUses full-color, step-by-step tasks to teach the elements of SEOProvides information you can quickly and easily implement to enhance your site's search engine rankingsDemonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines

"Teach Yourself VISUALLY SEO" will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website.

323 pages, ebook

First published January 1, 2013

About the author

Rafiq Elmansy is design lecturer at the American University in Cairo, as well as a worldwide author and design manager. His experience includes more than 15 years in the design industry, working with clients from the United States, Canada, the United Kingdom, the Middle East, and Australia.

His design creative work is exhibited in many locations including Croatia, South Africa, and Spain. He is also a jury member and mentor in acknowledged design competitions including the Adobe Design Achievement Awards and Poster for Tomorrow. He writes articles for the Smashing Magazine, Tut+, Adobe and his design blog (www.designorate.com). He is a published author for many books for John Wiley, O’Reilly, and Focal Press, his books include:
- Teach Yourself Visually SEO (http://bit.ly/tyv_seo), published by Wiley.
- Illustrator Foundations (http://bit.ly/AI-CS6), published by FocalPress.
- Photoshop 3D for Animators (http://bit.ly/PS-3D), published by FocalPress.
- Photoshop 3D for Animators (Japanese version) by Born Digital (http://www.borndigital.co.jp/book/det...).
- Quick Guide to Flash Catalyst (http://bit.ly/FlashCata), published by O’Reilly Media.

Rafiq is a friend of ICO-D and recently he becomes an author and continent manager for the Interaction Design Foundation in Norway. Elmansy is an Adobe Certified Instructor, community professional, and user group manager for the first Adobe user group in Egypt and the Middle East, AUGE. For more than seven years, he has provided frequent support to the Adobe community around the world through events and online sessions in various Adobe applications. Elmansy is pursuing a Master of Arts degree in design management from Staffordshire University in the U.K., with a focus on strategic design.

Reviews

[John Nichols · Rating 4 out of 5]

As an entrepreneur I recognize the need to have a solid web site that will be found by search engines. I was expecting the book to offer a great deal of keyword research techniques and was delighted to find that information along with tools and suggestions for optimizing web site performance. If you are interested in these topics, give this book a look. It will be worth your time. Thank you to Rafiq Elmansy and the team at Wiley for a job well done.

[Jesse Mac Dougall · Rating 5 out of 5]

Badaboom badabing! Great book.
If your an experienced affiliate marketer definitely ready this book. Especially if u have an email back ground

[Frank A3 · Rating 4 out of 5]

I loved this series of visual learning books, as they always hit the point home of exactly what to do, where to click, and so on.

[Jeffrey Dill · Rating 1 out of 5]

This book is terrible. I'm shocked by the high average rating.

The book is clearly designed for somebody who has never touched a computer before, or at least hasn't touched one since they've been connected to the world wide interwebs. However, I would argue that someone who is essentially unfamiliar with how to use a computer (i.e. I don't need a book telling me when to hit Enter or how to move my mouse) is probably not going to be overly concerned with SEO.

The amount of actual, useful information in it is incredibly small. This book could have been 10 pages long or even just a lengthy blog post. Half of the book is merely empty space on the page (I don't mean that metaphorically - there are actual pages all throughout the book that only have content on half of the page). And about a third (or more) of the space that actually has content (and by "content" I mean that it's not just stark white paper staring you in the face) is just pictures that make you have nightmarish flashbacks to the hay days of Microsoft Office WordArt. I'm not sure how a humongous picture of two hands shaking makes SEO information more compelling, but maybe I'm just missing something.

On top of all of that, the book is rife with spelling and grammatical errors. Maybe some people don't care about that, but as far as I'm concerned, it's a book, it has editors, it has proofreaders - it should be accurate and semantic.

[LAST Knights · Rating 4 out of 5]

good as starter guide

[BestFriend]

The book is easy to follow and has a good layout with very good steps illustrated and explained. My problem with this book is that I just bought it a week ago, new in a bookstore, but it's outdated. About half of the sites they use to work with - don't exist or are requiring payment options.