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195 pages, ebook
First published January 1, 2013
So for Smith it is a requirement almost at the level of a theodicy that in commercial society 'virtue pays', at least for most people, most of the time, in the long run. For Hegel, in contrast, the theodicy lies in understanding that world-history, with all its injustices and cruelties, is the development of freedom. Just as people and civilizations have to be sacrificed on the path to freedom, the principle of subjective freedom is so central that concerns about justice in commercial society have to be sacrificed to it.
The above-average rewards must go to those whose behaviour supports and stabilizes the social order, that is, those who live virtuously; or at least they must also go to the virtuous, in addition to inherited fortunes and instances of pure luck. If this were not the case, if all prizes went to the most vicious, the social order would undermine exactly those character traits of its citizens that it relies on for a peaceful and flourishing existence. Moreover, if the market systematically led to the flourishing of the vicious and the decay of the virtuous, it could not be seen as just, and this would make it difficult to describe its creator as benevolent.
The intuition that what is rewarded in markets should be good, honest work that serves the real interests of others is deeply embedded in our shared moral understanding, as can be seen from the regular outcries in the public debate about incomes that seem to be completely out of link, downwards or upwards, with the contribution to the social whole. Although we may justifiably be quite wary about the ability of today's markets to reward virtue, we should not give up the normative intuition behind it-rather, we should think about the question of whether markets can be brought closer to rewarding the right kind of behaviour. For this, we need not even completely agree with Smith about what the bourgeois virtues consist of. But often we can at least agree on what would be the respective 'vices' that should not lead to highest success in markets. And sometimes we can suppress them by changing the rules of the system in ways that make it more difficult to succeed with such methods.
Why not imagine a market that serves as distribution machine only for those goods that can easily be commodified, while not dominating our whole lives and inducing us to see so many other dimensions of life-education, hobbies, love, attention from others also in terms of markets? Why not imagine a market for, say, financial services, that is a bit less dynamic and innovative, but avoids the kind of turmoil and the kind of economic pressures on political processes that we have seen in recent years? Why not imagine markets that are regulated a bit more strongly and that allow us to lead lives that leave a bit more time for the private 'circles of sympathy' and the objects of 'absolute spirit', art, religion, and philosophy? Why not remember that those who invented the pictures of the market as we know it did not have in mind a disembedded, all-encompassing reality that threatens to cut the ground from under the feet of all institutions, principles, and ideas that do not obey its dictates?