Lead Generation for Dummies

by Dayna Rothman

Learn how to get your message heard above the online noiseThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

Genres: Business

384 pages, Kindle Edition

First published March 7, 2014

Reviews

[David Forbes · Rating 5 out of 5]

I first picked up Dayna Rothman’s "Lead Generation for Dummies" in 2014, and it quickly became an indispensable resource in my career as a content marketing professional. I had been tasked with spearheading the lead generation and marketing operations efforts at my company, and although I had participated in and was already familiar with various components of lead generation, this book helped me to integrate them seamlessly.

Rothman's expertise in lead generation strategy, campaign management, and content marketing still resonate in each chapter. Her insights are practical, straightforward, and easy to understand, making it possible to drive demand generation success effectively. Additionally, her ability to map out and synchronize these essential areas into a cohesive plan, ensuring that I could see the bigger picture and how every piece interconnected to boost our marketing efforts.

As a Marketo user, I found Rothman’s perspective incredibly valuable. Given her background as a Marketo marketing professional, she definitely knew the ins and outs of the platform. However, what makes this book even more commendable is that it wasn’t written as a hard sell for the Marketo platform. Rereading it, and having worked on both Marketo and HubSpot platforms, I appreciate that Rothman manages to maintain a balanced view, making the book just as useful for HubSpot users and other platform advocates. This approach ensures that the book is a versatile tool for any marketer looking to up their lead generation game, regardless of the software they rely on.

In essence, "Lead Generation for Dummies" was an excellent resource for me during a pivotal phase in my professional journey. Rothman provided the clarity and structure I needed to advance my understanding and execution of lead generation strategies, and drive lead generation success at my company. If you’re looking for a resource to quickly bridge your existing knowledge with actionable insights, I strongly recommend this book. It’s well-written, comprehensive, and undeniably practical for marketers across different platforms.