Marknadsforing: Teori, Strategi Och Praktik

by Philip Kotler, Gary M. Armstrong, Anders Parment

Marknadsforing: teori, strategi och praktik

465 pages, ebook

First published October 1, 2012

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Hanna Lindh]

Läste kapitel 1, 2, 3, 4, 7, 9, 10, 11, 12, 13 och 14
Rätt intressant att förstå sig på marknaden.

[Isak]

Helt ok bok, satte egentligen ord på mycket som kändes självklart