FAQs on Marketing: Answered by the Guru of Marketing

by Philip Kotler

About the Book: What is the mission of marketing? What do marketing managers need to be successful? What marketing strategies work best today? What is the best way to segment a market? How do you build a brand? What impact will the Internet have on marketing? How can you measure marketing accurately? These are just a few of the crucial questions that Kotler tackles in this book. Concise and to-the-point, but based on unrivalled experience and expertise, this book is essential for virtually every student and practitioner of business and marketing. It will become a great source of wisdom and inspiration at a time when marketing is becoming one of the dominant forces driving business everywhere.

Genres: Nonfiction, Business

Hardcover

First published July 1, 2005

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Jash Wadhwa · Rating 5 out of 5]

The book was great, after all its Philip Kotler's work.
The topics he introduced and explained can be directly applied into any marketing executive's journey.

[Tanu]

every thing

[Miguel Barrera · Rating 3 out of 5]

Buen libro para realizar un acercamiento a ciertos elementos que se tienen que tener en cuenta en el Marketing. Sin embargo no lo considero el mejor.

[Dan MacInnis]

One of the best marketers on the planet.