There is a lot to love about Follow for Now, a collection of forty-three selected Q & A’s from the archives of frontwheeldrive.com. Here’s one: Most of the interviews are well under 2000 words, which keeps the pages turning at a quick clip. And here’s another: In the first half of the book, the well-known and obscure interviewees deliver lucid, fascinating answers (and pose further questions) about the state of technology, biology, consumer psychology, and all the intersections among them.
The title comes from the lyrics of a Public Enemy song, which is the equivalent of a Jesus fish drawn in the sand for white guys raised in the 1980s. So all of you Wired subscribers who jam Handsome Boy Modeling School and know what “Obey Giant” means, you are among friends.
However, as much as I like guys who like old school hip-hop, Follow for Now has some issues. First of all, the terribly pretentious and off-putting front matter ought to be addressed, lest an unsuspecting reader open up the book and get so icked out by the preface that they toss it aside in horror—which would be a shame.
Lest you think I exaggerate, behold the opening line of the preface: “This book is decidedly eclectic.” I know. It might as well read: “Pretentious self-important douchiness abounds in many forms.”
The collection is edited, and most of the interviews are conducted, by frontwheeldrive’s Roy Christopher. I am going to harp on Christopher briefly now, for his James Lipton-esque interview style, and his relentless coffee house pickup line parlance. The latter is well illustrated with this line, from an introductory chapter: “To truly understand a concept or argument, one must view the idea from all angles and superimpose the images to construct a complete understanding.” I know. But it does get good, I promise.
Highlights of the collection include writers Douglas Rushkoff and Steven Johnson, and an extended chat with famed “psychonaut” Terrence McKenna. Talking with McKenna, the interviewer cannot accept that he is without ego, as he claims to be since a particularly drawn out psychedelic experience. Of course, there is so much fevered ego on display up to this point that a reader will see much clearer than the interviewer can, that McKenna is of an altogether different species. To his credit, McKenna's interviewer takes him to task for pandering to his new age devotees, and demands an explanation for McKenna's apocalyptic theory, Timewave Zero, which has the end of the world scheduled for December 21, 2012.
The back half of the Follow for Now, with chapters on literature, music, and culture (covering science fiction, obscure hip-hop, and skateboarding respectively) is not particularly accessible to those who don't share the taste. They're probably interesting to one already engaged with the work under consideration, but they lack the broad appeal of the earlier chapters.
At times, Follow for Now is also a pointed historical document. It’s a snapshot from a strange and forgotten (for now) era, when there was no OMG or LOL, wireless was new, and Americans couldn't text out of network.
Review by Ann Raber