Power and Influence: Mastering the Art of Persuasion

by Robert L. Dilenschneider

The president of international public relations firm Hill and Knowlton, Inc., shares the secret to successful power brokering, offering tips on everything from hostile takeovers to Middle East peace

258 pages, Hardcover

First published May 1, 1990

About the author

Robert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is one of the world's foremost communication gurus and leadership coaches. Dilenschneider started in public relations in 1967 in New York.

Reviews

[Bayu Amus · Rating 4 out of 5]

The first book I read that tells the principles of Public Relations strategies, with real-cases examples. Written by Robert Dilenschneider from Hill & Knowlton, one of the biggest PR firm in the US. Examples including famous cases like Silkworm Nuclear Plant Incident, Mexican Grape import ban due to finding of cyanide in some of the grapes, which both were hot issues at the time of the happening. Really learned alot from here, one of many books that I kept on re-reading and applied it's principles to real world situations.