Copywriting 101: How to Craft Compelling Copy

by Copyblogger, Demian Farnworth (Contributor), Brian Clark (Contributor)

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. This ebook is designed to get you up and running with the basics of writing great copy that actually sells.

Genres: Nonfiction, Writing, Business

87 pages, ebook

First published January 1, 2013

Reviews

[Adam · Rating 4 out of 5]

This is a collection of popular blog posts from the Copyblogger site. The ebook is available for free after creating a profile on the website. I recommend this book as a good introduction to the basics of copywriting. The information is not extensive (the book is under 90 pages), but it is informative and effective.

[Julian]

Read this for work.

Some of it is pretty basic, but it's useful, well-researched, and thorough for how short it is. A good basic primer into the world of writing copy. Recommended for anyone in the field.

[نهى بسيوني · Rating 3 out of 5]

It was useful.

[Maria Fernanda Fabricio · Rating 4 out of 5]

Very interesting and useful book about copywriting, full of examples that convert. The last part of the book, about copywriting that doesn't sell, was really funny.
Although it is really good, I got a bit tired with this reading, that's why I'm giving 4 stars.

[James · Rating 5 out of 5]

Fantastic introduction to copywriting and its basic principles. I will definitely use this as reference on consistent basis as I continue to work on my copywriting skills.

[Eli Lemons · Rating 4 out of 5]

I would have given it five stars had it been more than a collection of blog posts. That being said, the four stars were still well earned. I, as always, learned a lot from the blog posts, and appreciate the fact that they are bundled together. However, I’d really have appreciated it more if the posts were actually converted and written like a book.

[Teo Dumitru · Rating 5 out of 5]

Amazing for beginners, while also a nice skimmer for advanced copywriters.

[" Ghadeer · Rating 3 out of 5]

Quick and easy read

[Laurynas · Rating 4 out of 5]

Great introduction for copywriting. Selection of popular Copyblogger blog post.

[Ian · Rating 1 out of 5]

Too basic, even for an intro book. But it’s free, so really shouldn’t complain.

[Morgan · Rating 4 out of 5]

A basic guide to starting writing copy.

[Gayatri · Rating 5 out of 5]

Recommended to all budding copywriters