Joe Maguire, Brainless: The Lies and Lunacy of Ann Coulter (Morrow, 2006)
I set out to read both Ann Coulter's Godless: The Church of Liberalism and Joe Maguire's Brainless: The Lies and Lunacy of Ann Coulter concurrently, expecting, not to put too fine a point on it, that I'd hate Godless and love Brainless. As it turns out, I was quite wrong; I hated both of them. It never occurred to me that Maguire would, in trying to attack Coulter, stoop to her level.
And stoop he does, even though he doesn't seem to understand he's doing so. Right from the get-go, he tells us that “Brainless should not be considered an attack on Ann Coulter the person.” (13)
Okay, so Maguire won't resort to ad hominems, or so he gives us to believe. But even if you look past the book's subtitle (I think calling someone else's writing “lunacy” is pretty much the definition of an ad hominem attack), in the very next sentence, he writes, “Rather, it is a full frontal assault on her methods, her mischief, and her madness.” (Emphasis mine.) Perhaps I'm not quite understanding the difference between attacking “the person” and referring to “her madness”.
In any case, reading the books side-by-side, it becomes obvious that Maguire is trying to play Coulter's game-- taking the fight to her court, as it were. He repeatedly praises Coulter's writing style (which is, in my view, competent at best), and then goes on to attack her substance while using that very same style-- the one that's littered with the ad hominems, snide insults, and unfunny jokes.
Ann Coulter is not, despite what Joe Maguire believes, a good writer. And because he spends so much time aping Coulter's style, at least in this instance, neither is Joe Maguire. (zero)