Innovation Engine

by Tina Seelig

Adapted from A Crash Course on Creativity by international bestselling author and Stanford University Professor Tina Seelig, Ph.D., Innovation Engine distills a dozen years of teaching creativity and entrepreneurship into an interactive guide that turns our natural curiosity and imagination into concrete and action-oriented concepts that can be put into practice immediately.Seelig illustrates how motivation, mind-set, physical environment and social situations can work together to enhance creativity. She explains that creativity lies at the intersection of our internal world (knowledge, imagination, and attitude) and external environment (resources, habitats, and culture). By understanding how these factors fit together and influence one another, Innovation Engine provides the tools to jump-start our own innovation engines and allows us to look at every word, object, idea and moment as an opportunity for ingenuity.

224 pages, Unknown Binding

First published May 6, 2014

About the author

Tina Seelig is the executive director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. STVP is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP provides students from all majors with the entrepreneurial skills needed to use innovations to solve major world problems.

Seelig teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. Tina was recently awarded the 2009 Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering educational. She also received the 2008 National Olympus Innovation Award, and the 2005 Stanford Tau Beta Pi Award for Excellence in Undergraduate Teaching. In 2004, STVP was named the NASDAQ Entrepreneurship Center of the Year.

Seelig earned her PhD in 1985 from Stanford University Medical School, where she studied neuroscience. She has worked as a management consultant for Booz, Allen, and Hamilton, as a multimedia producer at Compaq Computer Corporation, and was the founder a multimedia company called BookBrowser.

Seelig has also written 15 popular science books and educational games. Her books include The Epicurean Laboratory and Incredible Edible Science, published by Scientific American; and a series of 12 games called Games for Your Brain, published by Chronicle Books. Her newest book is titled What I Wish I Knew When I Was 20.

Reviews

[Rafael Cruz · Rating 5 out of 5]

A really good book about creativity

The book is very well written, straight to the point so I think the insights shared are very actionable and applicable. As a professor and as a practitioner in the industry developing products/services, I have reviewed tons of innovation models and papers about creativity and this one of the best resources I have found so far. I am sure you wont be disappointed.

[German Diaz · Rating 5 out of 5]

Muy bueno

A mi me gusta el libro porque te hace reflexionar, pero si admito que al libro le hace falta más estructura y forma en las ideas.

[Adelle H · Rating 5 out of 5]

Simply Brilliant

Such a great easy read to remind us all of what we are capable of when we remove the structured ingrained processes and tap into the imagination that we all have.