Brand Bible

by Debbie Millman

"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

Genres: Design, Business, Art, Nonfiction

312 pages, Kindle Edition

First published January 1, 2012

About the author

Debbie Millman is an American writer, educator, artist, and designer who is perhaps best known as the host of the Design Observer podcast 'Design Matters'. She is 'President of Design' at Sterling Brands, based in New York City, working with brands such as Pepsi, Gillette, Colgate, Kimberly-Clark, Nestlé, and Campbells. She chairs the 'Masters in Branding' program at the School of Visual Arts, is a contributing editor to Print, a blogger for Fast Company, and the 'President Emeritus' of AIGA.

Reviews

[kathe · Rating 3 out of 5]

Overall, a recommended read for novice people (me) on the subject.
The first half reads like an encyclopedia of sorts. The second, it is a review of companies, designs, and cultures.
I liked the ride down memory line the most. Despite the date of publication (2012), it doesn't feel outdated, yet the second half could be easily updated.

[Matias Ferrari · Rating 3 out of 5]

A very good recolection of brand stories