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Entrepreneurship
Entrepreneurship 2nd Edition combines concepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what "would-be entrepreneurs" need to know to start and grow their businesses. Additionally, the cases illustrate how real entrepreneurs have gone out and succeeded. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, building it into a viable business, and eventually harvesting it. Any student, "would-be entrepreneur" or not, will benefit from the lessons in this text.
632 pages, Kindle Edition
Published September 28, 2010
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Displaying 1 - 2 of 2 reviews
May 19, 2019
Not sure why this book has over 4 stars. I couldn't even read the entire book because it's full of empty statements and it tries to set down an exact framework of how things should be in entrepreneurship. "Entrepreneurship can be taught", the authors say. Based on what? The authors didn't even have a record of starting businesses. Another quote: "students with the aptitude to start a business can become better entrepreneurs". I... just... can't. Rule of thumb, always google the authors and if they don't have experience starting and running businesses just ignore the book. I worked with startups myself and even started a business and that's why I find this book so painful to read. My advice: please avoid this book. Read some Eric Ries or biographies by Walter Isaacson.
January 7, 2020
A really complete book for starting a company
Displaying 1 - 2 of 2 reviews