Innovative Management: A Pragmatic Guide to New Techniques

by Nicola Phillips

Different rules, new competition and changing structures in business all generate new approaches to management. These new approaches create an immediate problem for managers, as they need to know how to apply the more exciting ideas and how to find out which ones are sound, tried and tested business practices.
This book looks at some of the innovative techniques now being used to manage businesses in today's rapidly-changing marketplace. It looks at where the ideas come from, how useful they are, and whether they have any application in the real world of business.
Innovative Management critically assesses those techniques that can improve business performance; examines the usefulness of the theories to working businesses; analyses how 'innovative' can mean a multitude of things in different environments; highlights the barriers that can obstruct the effective implementation of innovative management techniques; examines throughout the central role played by the management of human resources in the process of change and motivation; demonstrates that defining needs is critical to successful innovation; and provides case studies of companies such as Bass Brewers and Digital Equipment Corporation illustrating how the techniques worked for particular organisations, with particular needs.

224 pages, Hardcover

First published August 1, 1993