The rise in popularity of South Korean entertainment and culture began and is promoted as an official policy of the Korean government to revive the country's economy. This study examines cultural production and consumption, glocalization, the West versus. Asia, global race consciousness, and changing views of masculinity and femininity.
This book is a good and interesting read for those interested in more than just the music of K-Pop, but also how it came to be, what it is showing us and why it is getting international attention. Not only about K-Pop, as it teaches you about Korean history, culture and K-dramas. I would dare to say this is very much helpful in understanding K-Pop and South Korea