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Building Atlanta: How I Broke Through Segregation to Launch a Business Empire

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Born into a blue-collar family in the Jim Crow South, Herman J. Russell built a shoeshine business when he was twelve years old—and used the profits to buy a vacant lot where he built a duplex while he was still a teen. Over the next fifty years, he continued to build businesses, amassing one of the nation’s most profitable minority-owned conglomerates. In Building Atlanta , Russell shares his inspiring life story and reveals how he overcame racism, poverty, and a debilitating speech impediment to become one of the most successful African American entrepreneurs, Atlanta civic leaders, and unsung heroes of the civil rights movement. Not just a typical rags-to-riches story, Russell achieved his success through focus, planning, and humility, and he shares his winning advice throughout. As a millionaire builder before the civil rights movement took hold and a friend of Dr. King, Ralph Abernathy, and Andrew Young, he quietly helped finance the civil rights crusade, putting up bond for protestors and providing the funds that kept King’s dream alive. He provides a wonderful behind-the-scenes look at the role the business community, both black and white working together, played in Atlanta’s peaceful progression from the capital of the racially divided Old South to the financial center of the New South.

304 pages, Hardcover

First published January 1, 2014

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Herman J. Russell

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5 stars
38 (48%)
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27 (34%)
3 stars
11 (13%)
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Displaying 1 - 8 of 8 reviews
Profile Image for Keith Reed.
7 reviews13 followers
September 30, 2015
A solid biography of a man who did as much to shape the physical and business landscape of the City of Atlanta as MLK Jr. did for the city's legacy and Maynard Jackson did for its political establishment. Necessary if you want to have an understanding of the intersection of business and politics in this uniquely Southern city, or a fundamental understanding of the possibilities in life despite any limitations.
1 review
May 10, 2018
An amazing journey and insight into a silent but formidable man. He put hands, back and mind into building a legacy. Hard-work is the Hallmark of success. Reputation can only survive with sweat equity, laser focus on quality, and a mindful eye on the future.

An amazing journey and insight into a silent but formidable man. He put hands, back and mind into building a legacy. Hard-work is the Hallmark of success. Reputation can only survive with sweat equity, laser focus on quality, and a mindful eye on the future.
Profile Image for Jeff.
94 reviews4 followers
June 7, 2018
This was a quick and enjoyable read about one of Atlanta’s biggest names. While there are a few “business”nuggets in the book, this is really more of a biography and insight into the life of blacks in the segregated South. It traces Russell’s origins from shoeshine boy to retirement, leaving his 1300+ employee-company in the able hands of his children. It was also enjoyable to read about the origins of so many buildings familiar to anyone who lives in Atlanta that Russell had a hand in building.
Profile Image for Abdul Malik Mangum.
26 reviews
July 24, 2025
Just wow! This book should be more popular; it is absolutely amazing. Herman J Russel was a pioneer in Atlanta and around the country. I wish I knew about him earlier and read about his story so that I could have met him when he was alive. He seemed like a wonderful man, and you can learn a lot from him just by reading this book. He was a very philanthropic, hard-working and loving man. I’m in Real Estate so this motivated me to learn more about the construction industry, building and starting businesses. Thank you, Herman for all you’ve done for Atlanta and this country.
3 reviews
August 3, 2018
Legacy

This book is about Legacy. No matter what you go through in life you can succeed. God has changed the narrative in this man’s life with monuments of excellence. He still left a legacy of history for all to see.
7 reviews
July 6, 2019
What an amazing history of the great ATL and the role HJ had in its building. Great read!!!!!
Profile Image for Carl.
479 reviews2 followers
September 11, 2023
An interesting man from the old school. The biography is interesting. He discloses what he wants to be known, though.
17 reviews
October 29, 2025
Great

This is a really really Great book to read .Herman Russel is the true definition of being a entrepreneurial man
Displaying 1 - 8 of 8 reviews