Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell

by Al Lautenslager

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.

Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

Genres: Business

192 pages, Paperback

First published July 1, 2014

Reviews

[Fiona Forthe · Rating 3 out of 5]

I was looking for more of a "how-to" book on marketing. However, there are good examples of how companies used some unconventional methods and messages to attract attention and get people to buy.

[Connie Anderson · Rating 5 out of 5]

This book is phenomenal!! Al Lautenslager has the qualifications to write a book like this. Check out his resume. This book starts out great and is great all throughout. It is very robust and the writing style makes you feel like you are having a great conversation. He is talking directly to us about how to get "NOTICED" in a marketplace that is oversaturated with all kinds of ads. He walks you through the necessities of bursting out of the murky marketing faux pas and commanding attention, complete with easy to grasp understanding of what he says you need to focus on. He gives great advice such as being bold and using humor to get noticed. Once there, you need a way to be remembered, and you have to get people talking about your brand. Then you must convince the customers to buy. He talks about social media and how to market yourself through the use of the likes of Facebook, Twitter, and so much more. He says that this book is focused on one thing: to get customers to notice you. However, he takes it so much further. I am not in marketing, but I love how they do it. This is the must-read marketing book! Look no further. This is the holy grail of marketing advice.

[Komi · Rating 4 out of 5]

Market like you mean it provides great examples and knowledge on ways to gain market share, go viral, and execute marketing campaigns. But as you read the book you start to realize that some of the examples are just being repeated and wouldn't be much use with examples given by other firms since it may not fit with what your firm does. But it provides excellent guidelines. Would recommend for recent graduates and those experienced in the field but are lacking motivation or other creative ideas.