The book is The Prince, modernized. The author is aware of the parallels. In Chapter 13, titled “Channeling Machiavelli,” she writes that “I even began to feel a kind of uneasy sympathy for Machiavelli.” But she reassures herself. She knows that, realistically, it’s an illusion to get into the upper echelons of success (“the secret handshake”) on “technical competence” or on “brain power alone.” “In a way,” she concludes, “That’s what Machiavelli was trying to explain when he wrote The Prince.” But, in a way, Machiavelli's "ends justify the means" advice was, ostensibly, also about promoting the public's interest, not about personal advancement or private profit.
This book is all about those essential dos and don’ts that go beyond competence and brainpower. It’s about the art of self presentation. It’s about “impression management,”* the subtle and not-so-subtle submission and dominance rituals, about “developing your favor bank,”** and about meeting the right people by “strategic chance.” It’s de Waal’s apes, in suits.
Reardon describes well, extremely well, the realities of organizational politics. Give her credit for that. A book like this should force a serious self-examination about the meaning of success and integrity and whether it’s possible to walk that fine line between selling oneself (competence, honesty, conscientiousness) and selling one’s soul. The author devised a procedure called “PURRR” to tell her clients how to “read between the lines.” Cats, she adds, don’t “just dart outside before checking the terrain.” Cats read the room so to say, but that’s about all they have in common with what the author is putting forward.
Reardon endorses what she describes. It’s hard to imagine having a conversation with her. And it’s hard not to read this book without thinking that it too is about self-marketing (it’s subtle; it’s smooth) at the highest level.
*”Impression management is a personal power tactic. An organized office and consistent punctuality can convey the impression that a person has an organized mind. Good grooming and tasteful clothing suggest confidence and pride. Walking briskly and looking busy but not harried, especially in times of stress, can convey capability. Humor under such conditions indicates charm and composure.
“It’s even important to notice what the heavy hitters are wearing, how their voices sound, when they speak and for how long, with what amount of humor, and the many other ways they go about impressing people.
**”One of the most common errors in the back-and-forth of favors is insufficient gratitude. For large favors, gratitude for a lifetime might be in order. When that person calls on you for assistance, you provide it. This doesn’t mean you lose all integrity and reciprocate in whatever fashion desired by the favor donor. Hopefully, he or she won’t expect that of you.”