Retailing Management-Text & Cases

by Swapna Pradhan

About the Book: Retailing Management: Text and Cases "The fourth edition of Retailing Management incorporates the changes occurring in the field of retail at the Indian and international level and provides a comprehensive and upto- date treatment of various aspects of retail. This edition continues to be the most current book available, injecting the latest developments into every chapter." Contents Section I: Introduction 1. An Overview of Retail 2. Theories of Retail Development and Formats in Retail 3. Retail In India 4. Retail In Key Regions of the World Section II: Strategy and Planning 5. Understanding the Retail Consumer 6. Retail Strategy 7. Store Site Selection 8. Methods of Retail Expansion Section III: Merchandise Management 9. Basics of Retail Merchandising 10. The Process of Merchandise Planning 11. The Methods Merchandise Procurement 12. Retail Pricing and Evaluating Merchandise Performance 13. Private Labels 14. Category Management Section IV: Managing Retail 15. Human Resource Management Retail - A Strategic Tool 16. Retail Store Operations 17. The Legal and Ethical Aspects of the Retail Business 18. Store Design and Visual Merchandising Section V: Creating and Sustaining Value 19. Managing Retail Infrastructure 20. Supply Chain Management 21. Understanding Retail Viability 22. Retail Marketing and Branding 23. Sercicing the Retail Customer 24. Role of Technology in Retail About the Author: Swapna Pradhan Swapna Pradhan, Welingkar Institute of Management Development & Research, Mumbai

Paperback

First published June 1, 2012

Reviews

[Sri Sankar · Rating 1 out of 5]

good