وكر الجاسوسية: جاسوسية الشركات الأمريكية

by Adam L. Penenberg, Marc Barry, فواز زعرور (ترجمة)

"وكر الجاسوسية كتاب يشجع على القراءة الرائعة ويتسم بالإثارة والمرح.
كما أنه يسلط الضوء على الهجوم السري على الأسرار التجارية والمصاعبالتي تواجهها الشركات في حماية تلك الأسرار. جعبة المقالب والألاعيب التي يحملها الجاسوس التجاري، الذي غالباً ما يكون عبقرياً وأحياناً سخيفاً، قد تبدو أنها أشبه بقصص الخيال، ولكن بننبرغ وباري يبرهنان على أن مثل هذه الخطط والألاعيب هي حقيقية وغالباً ما تكون سهلة التنفيذ على درجة مخيفة". - ديفيد ليس، مؤلف كتاب "مؤامرة من ورق"

مازالت متاهة الجساسوية التجارية حتى الآن سراً غامضاً، واللاعبون داخل هذه المتاهة، مُتخفين وراء أقنعتهم. بننبرغ وباري يكشفان كل شيء، بدءاً من الجواسيس أصحاب الضمير وصولاً إلى عملاء وكالة الاستخبارات الأمريكية المتقاعدين الواقعين تحت وطأة الحيرة وتأنيب الضمير، وما بين ذلك من مساحات سوداء ورمادية. كتاب "وكر الجاسوسية"، الذي يفيض بإلهامات تتعرفون عليها أول مرة، سيجعل شعر رأسكم ينتصب رعباً. إذا كنتم تستخدمون الكمبيوتر أو الانترنت، أو حتى جهاز الهاتف، وتعتقدون أن السر يمكن له أن يبقى سراً، إذاً عليكم قراءة هذا الكتاب وتخي الحذر". - لويس زد. كوتش، كاتب مقالات في صحيفة أوبن سورسز

Genres: Nonfiction, Business, Espionage

304 pages, Paperback

First published January 30, 2000

About the author

Adam L. Penenberg is a journalism professor at New York University who has written for Fast Company, Forbes, the New York Times, The Washington Post, Wired, Slate, Playboy, and the Economist. A former senior editor at Forbes and a reporter for Forbes.com, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of the New Republic. Penenberg’s story was a watershed for online investigative journalism and portrayed in the film Shattered Glass (Steve Zahn plays Penenberg).

Penenberg has publishedseveral books that have been optioned for the movies and serialized in the New York Times Magazine, Wired UK, and the Financial Times , and won a Deadline Club Award for feature reporting for his Fast Company story “Revenge of the Nerd,” which looked at the future of moviemaking. He hasappeared on NBC’s The Today Show as well as on CNN and all the major news networks,and been quoted about media and technology in the Washington Post, the Christian Science Monitor, USA Today, Wired News, Ad Age, Marketwatch, Politico.

Reviews

[Jay Rain · Rating 3 out of 5]

Rating - 7.5

After the review provided from 'Corporation', I expected more corporate espionage & less business intelligence; Yang story had some interest in guessing the outcome but it still lacked juice & sizzle

Some business benefit as it hammers home the need for business intelligence & knowing your competition; The origination is far less interesting than the DeGorno pizza job where details are provided

Interesting Thoughts
France is the most open about national corporate espionage and the French government protects companies that engage in that practice

America has no right to cry foul as they have been stealing secrets as well - both IBM & HP stole secrets from a French company

CI grew due to the fall of the Berlin Wall in 1989 where a hefty number of spies were downsized and streamlined out of work

Ernst & Young offers a CI unit of 60+ staff that will inform what your competitors are doing

Kites - sub-contracted CI’s who do the dirty, clandestine work. Adds plausible deniability

Running tolls - illegally acquire copies of a CEO’s cell or residential telephone bill or clone his pager

Japanese - believe in endless socializing after work

Madogi wa Zoku - Japanese workers who do not socialize

Motorola used corporate intelligence to successfully negotiate JV’s w Japanese company

Frozen pizza CI - Schwann wanted to learn about the Kraft DiGiorno to develop a counter-strategy

Americans consumer 100 acres of pizza per day and spend $350 per year on pizza. Breakdown is $30B on takeout. $2B on frozen

Librarians - CI’s that follow the law

Victor Lee case - Avery-Dennison wanted to go after Yang and put pressure on the government to accelerate their case. Found guilty

[Courtney · Rating 1 out of 5]

I don't get the point of this book. It doesn't really cover the topic of corporate espionage in America. Instead it focuses on one particular case. Even by 2000 there were more and more interesting cases than the one about tape. Oh, and I don't need to be made a technical expert in the research and manufacture of tape in order to understand the theft of intellectual property. In some ways I think this book is like a failed literature review.

[Boring AbinZ · Rating 2 out of 5]

المعلومة الوحيدة التي طلعت بها من الكتاب أن هناك ما يسمى بالاستخبارات التجارية بين الشركات
أسلوب الترجمة لم يرق لي !

[Meg · Rating 3 out of 5]

Though its narrative is a little meandering and hard to pin down, overall it is an interesting and 'sexy' read. I would have preferred a broader scope but I do understand the author's tactic of focusing on specific stories to draw his reader in. The jokes are a bit cheesy but serve to make light of a pretty shifty topic. Well done, but truly more entertaining than informative.

[VIXEN · Rating 3 out of 5]

it was interesting but I wasn't blown away.

[Lucky · Rating 3 out of 5]

Good intro. book to corporate espionage and its world.

[ابو عمر · Rating 2 out of 5]

بعيداً عن العنوان المبتذل

كتاب يتحدث عن الجاسوسية التجارية، وتجسس الشركات وصناعات الدول على نظيراتها في الدول الأخرى، ونشوء منظمات من المختصين السابقين في ذلك، وعن قانون الجاسوسية الإقتصادية في الولايات المتحدة لعام ١٩٩٦،
تحدث عن ٧-٨ حالات او قضايا حول ذلك..


لا بأس به.