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212 pages, Paperback
First published October 2, 2013
"The for-profits will collapse because shareholders are demanding profit. Whereas, the not-for-profit model has desirability, sustainability, feasibility and inevitability on its side. This is an emerging international trend. My hypothesis is that 'for-profits' will become uneconomic over the next 40 to 50years. Wouldn't it be nice to shift to a not-for-profit economy where purpose drives our primary outcomes, in terms of business?"