Gamification for Product Excellence: Level Up Your Product Success With Higher User Engagement, Retention, and Innovation

by Mike Hyzy, Bret Wardle

Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional. If you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.

Genres: Business

350 pages, Paperback

Published September 29, 2023

Reviews

[Edson · Rating 1 out of 5]

Significant parts of this book felt like they were written by an LLM. Not to mention there are entire sections that either trail off with no insight OR are focused on what being a product manager entails.

[Mike Hyzy · Rating 5 out of 5]

I wrote this.