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49 Quick Ways to Market your Business for Free
With so many great resources on the web available for SMEs it's difficult to find the marketing solutions that will work. Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time!
69 pages, Kindle Edition
First published January 1, 2011
430 people are currently reading
477 people want to read
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Displaying 1 - 29 of 39 reviews
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February 7, 2018
Updated: Pretty much half of the websites this book mentions have now been closed down. Ergo, this book is now defunct.
Not the worst thing that has ever existed, but pretty much standard for the price (free).
A few marketing ideas were new to me, which considering the amount of blogs and other resources I've read in the past two years was quite a surprise. Nothing revelationary, just sparking ideas.
Fair enough, but having 49 and not 50 makes my eye twitch a bit too much...
Not the worst thing that has ever existed, but pretty much standard for the price (free).
A few marketing ideas were new to me, which considering the amount of blogs and other resources I've read in the past two years was quite a surprise. Nothing revelationary, just sparking ideas.
Fair enough, but having 49 and not 50 makes my eye twitch a bit too much...
May 13, 2024
Many useful advices applied to any successful social lives, not alone businesses
It was written long ago talking about tons of obsolete tools whose links don't even work anymore. But the book does offer many crucial advices for readers.
01 Forget the old rules and make sure you communicate
...Talk to your customers as you would a friend. Forget the mask of professionalism. Online is about real people, talking to real people.
03 Investing in a blog
...For extra gravitas, you may consider inviting industry analysts, the leading journalists or other thought leaders in your industry or markets as guests to write posts for your blog...
22 Keywords are key
...only optimise a page or article for 2 or 3 keywords or phrases as any more than this dilutes the impact each keyword has on your rankings.
23 Find the latest buzz and contribute
Find a topic on Twitter that will interest your niche and share it via a tweet, a post or a status update on your social network. Keep your update short and if tweeting it’s good to add ‘Please RT’ at the end to encourage further sharing.
24 Step up
A great way to give back, promote your business and feel good about yourself is to volunteer in your area. Help out at a local event and you’ll be amazed at the great connections you’ll make. If you’re not sure of how to find these events or what to do, visit...
25 Time to ping your hub
...is a great way to drive traffic to your website. All you need to do is sign up for a free account and publish your articles. Make sure you have used your keywords in the title, beginning, middle and end but don’t over do it. A keyword density of 1-3% is enough or Google might consider it spam. Put a couple of links back to your relevant website pages in the article...
30 Click here
Don’t use this phrase everywhere on your site on its own. The user has to read the whole paragraph (which they probably won’t) to understand why they should click there. Try using phrases like “Download our price list (PDF)” or “Listen to our Top Marketing Tips podcast” as your links. These are great for search engine optimisation relevancy too.
34 Time to speak up
Find local, relevant conferences and events and offer to speak for free on an area of expertise you possess. This can be at your local chamber of commerce or other associations that relate to your industry. This is great for generating a press story, blog posts, etc. and of course you’ll have a room full of people interested in your industry to network with.
35 Let your answerphone be an ambassador too
If someone calls after hours remember that your answerphone message also represents your brand. Instead of the usual “sorry we’re not here, please leave a message”, how about “we’re so exhausted from giving great customer service we need a little sleep. Leave your number and we’ll call you back first thing in the morning.”
36 Enhance your profile
Use your Flickr profile to advertise your company, products, services, etc. In your profile, Flickr asks you to describe yourself and lets you give your website name and address. Make your company logo your Flickr icon. Use your profile to describe who you are and what your business does, but make it informational not sales led or you might be accused of "exploiting Flickr for commercial purposes".
38 Sharing on LinkedIn
Post documents, presentations, share what you're reading. While you may not sell on LinkedIn, your marketing materials may...
39 Whitepapers
Write a whitepaper. It sounds dull but it's a great way of stating your expertise. Put the papers on your website and make it easy for people to download them to read at their leisure.
The British and American punctuation rules are mixed without coherence: Over all, NOT bad for a first edition.
Still need to be revised and edited maybe one last time to fulfill the disclaimer on "About this eBook" page: "Whilst every effort has been made to ensure an optimal reading experience..."
It was written long ago talking about tons of obsolete tools whose links don't even work anymore. But the book does offer many crucial advices for readers.
01 Forget the old rules and make sure you communicate
...Talk to your customers as you would a friend. Forget the mask of professionalism. Online is about real people, talking to real people.
03 Investing in a blog
...For extra gravitas, you may consider inviting industry analysts, the leading journalists or other thought leaders in your industry or markets as guests to write posts for your blog...
22 Keywords are key
...only optimise a page or article for 2 or 3 keywords or phrases as any more than this dilutes the impact each keyword has on your rankings.
23 Find the latest buzz and contribute
Find a topic on Twitter that will interest your niche and share it via a tweet, a post or a status update on your social network. Keep your update short and if tweeting it’s good to add ‘Please RT’ at the end to encourage further sharing.
24 Step up
A great way to give back, promote your business and feel good about yourself is to volunteer in your area. Help out at a local event and you’ll be amazed at the great connections you’ll make. If you’re not sure of how to find these events or what to do, visit...
25 Time to ping your hub
...is a great way to drive traffic to your website. All you need to do is sign up for a free account and publish your articles. Make sure you have used your keywords in the title, beginning, middle and end but don’t over do it. A keyword density of 1-3% is enough or Google might consider it spam. Put a couple of links back to your relevant website pages in the article...
30 Click here
Don’t use this phrase everywhere on your site on its own. The user has to read the whole paragraph (which they probably won’t) to understand why they should click there. Try using phrases like “Download our price list (PDF)” or “Listen to our Top Marketing Tips podcast” as your links. These are great for search engine optimisation relevancy too.
34 Time to speak up
Find local, relevant conferences and events and offer to speak for free on an area of expertise you possess. This can be at your local chamber of commerce or other associations that relate to your industry. This is great for generating a press story, blog posts, etc. and of course you’ll have a room full of people interested in your industry to network with.
35 Let your answerphone be an ambassador too
If someone calls after hours remember that your answerphone message also represents your brand. Instead of the usual “sorry we’re not here, please leave a message”, how about “we’re so exhausted from giving great customer service we need a little sleep. Leave your number and we’ll call you back first thing in the morning.”
36 Enhance your profile
Use your Flickr profile to advertise your company, products, services, etc. In your profile, Flickr asks you to describe yourself and lets you give your website name and address. Make your company logo your Flickr icon. Use your profile to describe who you are and what your business does, but make it informational not sales led or you might be accused of "exploiting Flickr for commercial purposes".
38 Sharing on LinkedIn
Post documents, presentations, share what you're reading. While you may not sell on LinkedIn, your marketing materials may...
39 Whitepapers
Write a whitepaper. It sounds dull but it's a great way of stating your expertise. Put the papers on your website and make it easy for people to download them to read at their leisure.
The British and American punctuation rules are mixed without coherence: Over all, NOT bad for a first edition.
Still need to be revised and edited maybe one last time to fulfill the disclaimer on "About this eBook" page: "Whilst every effort has been made to ensure an optimal reading experience..."
April 11, 2018
Needs an update!
October 14, 2019
Really an article stretched into a booklet.
The content is useful, however most pages comprise just one or two short paragraphs.
This 'book' is really a marketing vehicle for a whole range of other 'paid for' books and a Business Club. In fact the adverts comprise 20% of the book.
Many broken links; probably because the book is now quite old.
The content is useful, however most pages comprise just one or two short paragraphs.
This 'book' is really a marketing vehicle for a whole range of other 'paid for' books and a Business Club. In fact the adverts comprise 20% of the book.
Many broken links; probably because the book is now quite old.
October 1, 2022
Definitely a keeper
This book is like having a marketing coach whispering in your ear. You can be a marketing novice or a marketing pro and this book will not insult your experience or lack of experience. The issue I have is there are so many good nuggets of knowledge, it is hard to decide which ones to use first.
This book is like having a marketing coach whispering in your ear. You can be a marketing novice or a marketing pro and this book will not insult your experience or lack of experience. The issue I have is there are so many good nuggets of knowledge, it is hard to decide which ones to use first.
May 16, 2019
There is so much you thought you knew!
This is not a good read...this is great and priceless information that anyone seriously wanting to get started or get a better grip on his/her business should read!
This is not a good read...this is great and priceless information that anyone seriously wanting to get started or get a better grip on his/her business should read!
February 10, 2022
Amazing Resources!
This is a simple, straightforward book of both easy and practical steps to help you market in multiple ways. Great for beginners and professionals. Highly recommended.
This is a simple, straightforward book of both easy and practical steps to help you market in multiple ways. Great for beginners and professionals. Highly recommended.
August 1, 2017
Some things for me to follow up but I'm aware of most of this though it needs to go into a little more depth.
September 21, 2017
Online marketing techniques
December 6, 2017
Good for a short read and specially useful for small businessmen.
January 14, 2018
Not bad...
There are quite a few helpful tips and links in this book, I'm glad I snagged a copy and I'll be going back to take notes later.
There are quite a few helpful tips and links in this book, I'm glad I snagged a copy and I'll be going back to take notes later.
April 28, 2018
Mixed feelings
The book mention many things that I didn't know but does not explain them. I was left with a lot of questions. (That I will investigate)
The book mention many things that I didn't know but does not explain them. I was left with a lot of questions. (That I will investigate)
July 19, 2018
Great info
This book has some amazing info. I haven’t tried any of it yet considering I just read it but I plan to in the next month and will try and post another review.
This book has some amazing info. I haven’t tried any of it yet considering I just read it but I plan to in the next month and will try and post another review.
November 3, 2018
Good
Goodgggggghhhhhhhhhhhhjjjjjjjjjjjjjjjkikkkkkoooookokkkkkkkk hhj h j h h h h h h h h h h h h hbh h u h u u h u h u hb
Goodgggggghhhhhhhhhhhhjjjjjjjjjjjjjjjkikkkkkoooookokkkkkkkk hhj h j h h h h h h h h h h h h hbh h u h u u h u h u hb
December 2, 2018
Nice collection of useful links, short & concise
Nice collection of useful links, short & concise, I really appreciate the content & useful stuff provided in the book.
Nice collection of useful links, short & concise, I really appreciate the content & useful stuff provided in the book.
August 20, 2019
Good basic marketing book, good book to start with if you're just starting to learn about marketing.
April 30, 2020
Useful book
Liked the resources described. Good ideas I can use. Also liked the links listed at the end of the book for easy finding.
Liked the resources described. Good ideas I can use. Also liked the links listed at the end of the book for easy finding.
May 26, 2020
Some good ideas
There was a bit of redundancy with talking about Twitter and Blogs, but overall a helpful and thoughtful little read.
There was a bit of redundancy with talking about Twitter and Blogs, but overall a helpful and thoughtful little read.
August 17, 2021
Great resource
What I liked about this book is that it was very straight to the point and packed full of useful information.
What I liked about this book is that it was very straight to the point and packed full of useful information.
November 8, 2022
A really good book
This book is full of information that I am going to be using very shortly. Definitely worth noting some points that they have.
This book is full of information that I am going to be using very shortly. Definitely worth noting some points that they have.
October 2, 2016
Pretty basic.
I am very honest when rating books because I feel an honest review can save valuable time for other reader's. This book did give information, a lot of it, on marketing for a business but I feel that all the information given was very...uhh...basic information I could have found on Google.
I am looking for marketing strategies that I could use for my farm and unfortunately this book is more of a "let me tell you what you already know" type of book.
I gave this book 4 stars because it does contain a lot of links to websites that could prove to be useful.
This is a great book for people who haven't surfed Google for marketing answers before downloading it. A plus would be that it on!y took around 15 minutes to read, so overall there was no harm done.
I am very honest when rating books because I feel an honest review can save valuable time for other reader's. This book did give information, a lot of it, on marketing for a business but I feel that all the information given was very...uhh...basic information I could have found on Google.
I am looking for marketing strategies that I could use for my farm and unfortunately this book is more of a "let me tell you what you already know" type of book.
I gave this book 4 stars because it does contain a lot of links to websites that could prove to be useful.
This is a great book for people who haven't surfed Google for marketing answers before downloading it. A plus would be that it on!y took around 15 minutes to read, so overall there was no harm done.
January 30, 2023
Needs updating…
February 8, 2016
I actually took notes when I read this book. Even though it is an older book and some of the information is outdated, I found some really helpful tips in it. It was a quick read, which I like.
I read quite a few of the reviews on Amazon.com, most of them bad, and for someone in the business it is probably old news. But for the average person wanting to promote their products or themselves this is a collection of information that is all in one place so you don’t have to spend endless hours searching the web, and I am all for that! I find nothing more aggravating than stopping what I am doing to waste time searching for things.
Much of this information I already knew too, but it is hard to remember everything when you are busy promoting your latest product or service. I would love to see an updated version of this book. I thought it was a great read with useful information.
I read quite a few of the reviews on Amazon.com, most of them bad, and for someone in the business it is probably old news. But for the average person wanting to promote their products or themselves this is a collection of information that is all in one place so you don’t have to spend endless hours searching the web, and I am all for that! I find nothing more aggravating than stopping what I am doing to waste time searching for things.
Much of this information I already knew too, but it is hard to remember everything when you are busy promoting your latest product or service. I would love to see an updated version of this book. I thought it was a great read with useful information.
April 1, 2016
Now, I don't think I would recommend this book to anyone in the marketing business, I doubt it would be helpful to them at all. But for the average person with a blog/etsy shop/book/etc., that is having trouble with the marketing aspect, I think it would be very helpful. It has many tips in one place, not to mention short and easy to read. Some of the information was outdated, but I think it would still be a good start to anyone needing help to plan their first marketing strategy.
December 29, 2012
Great book, had a lot of ideas I didn't know about, some were redundant, but for those not around social media the entire book would be a great help. Look forward to implementing a lot of these ideas in 2013.
Crissy Conner
Co-owner Live Love Dew
www.livelovedew.com
Whole & Natural Products for Your Skin and Home
Crissy Conner
Co-owner Live Love Dew
www.livelovedew.com
Whole & Natural Products for Your Skin and Home
May 29, 2014
Very informational and easy to understand
I recommend this product because I loved all the information the author gave on how to network online. It was a lot of information but it was easy to understand. I will recommend t media qhis to anyone who is starting an online business or want to learn about social media and is just a beginner.
I recommend this product because I loved all the information the author gave on how to network online. It was a lot of information but it was easy to understand. I will recommend t media qhis to anyone who is starting an online business or want to learn about social media and is just a beginner.
November 7, 2016
Short, Easy and Direct
As a business owner, there's always opportunity for growth! This simple guide gives quick and easy ways to land the eye of the public. It was a great refresher for social media strategies as well.
As a business owner, there's always opportunity for growth! This simple guide gives quick and easy ways to land the eye of the public. It was a great refresher for social media strategies as well.
October 17, 2012
Good sources to help get your business noticed!
December 3, 2012
I found it blah. A few good new tips, but otherwise nothing you can't find online for free. A quick easy read.
Displaying 1 - 29 of 39 reviews