At the root of The Plug is the compulsive need to document life. The books explore small societal pleasures usually missed by oversight. Readers of The Plug are shown a viewpoint that they have never seen before, one that s always been right in front of their faces. Sly journals favor topics that would normally go unnoticed, like the first sentences spoken each day, or a diagram of where a driver parked his car over a period of time. The Plug prominently features conversation between strangers that would otherwise be forgotten. Armed with a cassette recorder, The Plug takes discovery to a new level, but does so in an endearing way that never seems exploitive. Author Jay Carlson truly wants to know of various elevator passengers, How was your elevator ride? The humor and intrigue lies in the simplicity. An enormous source of material stems from social experiments as well, like abandoning a pyramid of tin cans on the sidewalk and documenting the reactions of passersby. The concepts never fall victim to mean-spirited pranks. By publishing the results, The Plug has solved another of life s mini-mysteries. Imagery also plays an important role to The Plug's aesthetic with photo series of thematic collections. Unorthodox mailboxes. Views through peepholes. Notable stop signs. It s all here. It s a collection of how the author sees the world, one month at a time. The unpredictability of life and the humor that unfolds because of it; that s The Plug.