Free Gift Inside!!: Forget the Customer. Develop Marketease

by Stephen Brown

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

304 pages, Paperback

First published November 14, 2003

Reviews

[Henry Manampiring · Rating 4 out of 5]

TORTURE your customers! Isn't that brilliant?

[Richard Mulholland · Rating 3 out of 5]

Nice read, not too much new insight, but worthwhile

[Erica Chang · Rating 4 out of 5]

i do not like marketing....why am i in marketing....