Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter

by Alexander Taub, Ellen Dasilva

Corporations have profited from strong business development strategies for years. So it's no surprise that of the half-million new businesses created each year, the most successful ones are driven by business development. Now, savvy professionals on the business side of a startup have a reliable guide to perfecting the partnership strategies that will quickly add value to any company. Pitching & Closing gives you concrete action steps for mastering the specific skill set today's business-development professionals need to define their roles and meet revenue expectations. Written in practical terms by playmakers at Twitter and SocialRank, this A-to-Z guide walks you through forging relationships, pitching a company's product, building a network, sourcing deals, making rejection positive, and staying cool while closing large deals. Firsthand accounts from business development executives across many industries, from tech to television to finance, bring to life such topics

Genres: Business

288 pages, Hardcover

First published July 21, 2014

Reviews

[Jay French · Rating 4 out of 5]

After having worked in technical sales for most of my career, I thought I would see what some of those other related jobs were about. My company had a few business development folks, but they tended to hang around headquarters or were otherwise out of the office, and I rarely crossed paths. I found this book to be a very good introduction to the role. I learned a lot. It ends up that I actually was responsible for this role for a few months early in my career, but I never knew it by this name. Resume modification is in order.

The book describes business development, and provides a number of examples of how people approached the role. Many of the people profiled in the last chapter are pretty familiar, like Gary Vaynerchuk, and while I understood what they did before I read this, I never specifically named it “business development”. The book also provides some guidance into how to do the job. I found this of some interested, and I suspect those starting out in the industry will find it of value. I did, however, run across parts that were very basic. Rules of thumb were provided into how often to call targets, how to approach your contacts for referrals, and other business activities. Some suggestions were common sense, but I found value in reviewing everything. Overall, I found this a good book to get an overview of the business development role and how to actually do the job. I think it sets good expectations for one going into that role.

[Antonio Youssif · Rating 5 out of 5]

The go-to-book to BD tips, tricks and insights. Complete information from the A to the Z of business development

[Mihaela Vladoiu · Rating 4 out of 5]

Very interesting if you're working in business development!It shows how to make a good presentation for your product,how to make alliances with the best partners,how to close a deal and what are the best practices. last chapter brings the different approaches and perspectives of those who had huge success.I recommend it because it has at least one idea that brings you different perspectives 🤪

[Ovidiu Oltean · Rating 1 out of 5]

Pierdere de vreme. Generalitati peste generalitati. Nimic concret.