The book provides detail guideline to establish and nurture the relationships. Good book for salesman.
CONTENT SUMMARY
* Businesspeople need a clear, workable path to find, create, and manage
relationships with high-value connections that will accelerate their personal
and professional success
* The Five Mistakes Most Networkers Make
- They network in the wrong places for what they need
- They network at the wrong level far their goals.
- They have no way to assess the relative value of the connections they
make.
- They have no system for optimizing their networking efforts
- They fa i l to network in the best way to create high-value, long-term con nections.
* The 5+50+100 Power Circles
- Top 5. The 5 people closest to me. I connect with these people almost
daily. These are the people I would trust with my life.
- Key 50. The 50 important relationships that represent significant value
to my life and business. I tend these connections carefully, and I am
always looking for ways to add value to them.
- Vital 100. The 100 people I touch base with at least once a month. Both
the human touch and added value are critical to my keeping these
relationships fresh.
* The Characteristics of Great Strategic Relationships: authentic, trustworthy, respectful, caring, listening, engaged, patient, intelligent, sociable, connected
* What to Look for in Wide, Deep, and Robust Connections
- Get to Know People Who Don’t Agree with You
- Look for Geographical Diversity
- Look for Personal Diversity
- Look for Professional Diversity
- Look for Other Connectors and Players in Their Fields
* Eight Key Ecosystems Essential for Your Success
- Family and Friends
- Passions and Interests
- Career or Profession
- Government and Politics
- Finance
- Media
- Your industry
- Community
* The Mental Barriers to Power Connecting
- I'm shy => The fix: You don’t have to be an extrovert; you just have to engage
- I'm self-conscious => The fix: Be other focused
- Strangers equal danger => The fix: Every important contact you have was once a stranger. Strangers
equal opportunity
- Networking is manipulative => Hie fix: Don’t network. Connect.
- I have nothing to offer others => The fix: Create a victory log of your accomplishments, no matter how small.
- They won't like me => The fix: If you like others, they’re likely to reciprocate. But make respect a
requirement of any relationship
- I'll get rejected => The fix: Yell "Next"
* Remember, the right relationships, in the right ecosystems, created
and nurtured in the right way, will accelerate your success.
* Phase 1: Prepare to power connect
- Part 1: Know Who You Are, What You Have to Offer, and What You Need
+ Step 1: Step 1: Make a list of all of your professional and personal
accomplishments and associations, and the ecosystems they have
allowed you to enter.
+ Step 2: Step 2: To assess your value-add potential; make an inventory of
your skills, knowledge^ and strengths.
+ Step 3: Step 3: List your weaknesses and your deficiencies in skills
and knowledge. What do you need to improve personally and
professionally? What do you need to learn or add?
+ Step 4: What skills, knowledge, and strengths would you like to add
or develop for your personal and professional growth?
- Part 2: Develop and Implement Your 5+50+100 System
+ Step 5: Make a list of your current connections.
+ Step 6: From your current connections, choose your Top 5, Key 50, and Vital 100.
- Part 3: Design the Power Circles You Need for Greater Success
+ Step 7: Rate yourself and your current 5+50+100 in
terms of resources and influence.
+ Step 8 : List three to five of your professional goals for the next
three months, six months, and one year.
+ Step 9: What help do you need to accomplish these goals? What
people? Opportunities? Knowledge? Funding? What ecosystems
do you need to access?
+ Step 10: Whom do you need to add to your power circles to
accomplish your short- and long-term goals?
+ Step 11: Make a plan to reach out to new connections during
the next three to six months.
* Phase 2: Target, Connect; and Engage—Maximize Your Time with Every Connection
- Step 1: Target and Be Ready
+ Your share
+ Your Value-Add
+ Your Ask: Start small -> Make your ask specific -> Make your ask appropriate to the person, room, and ecosystem -> Build your ask around a story that expresses your passion -> Be willing to ask for help -> Whether or not people are able to fulfill your ask, express your gratitude for their time and ask them to keep you in mind
- Step 2: Meet and Immediately Connect
+ Your personal style speaks long before you open your mouth. Make what you say and how you look suitable.
+ Look approachable
+ Say hello
+ The first three minutes of a connection are vital for building rapport
+ Be fully present and listen
+ Ask great question:
- Step 3: Engage—Deepen the Connection and Set the Stage for More
+ Find something in common: a person, location, experience, or point of view.
+ Find out who they are—discover what is important to them professionally and, more important, personally.
+ If someone isn’t a good fit, smile and move on
+ Share and be real
+ Put yourself in other people’s shoes. What would they want and value? What help might they need?
+ Give or add value immediately
+ Mention your ask, but don't "sell" it
+ Create intrigue - lay the foundation for another meeting
+ Capture their data, and make a commitment to follow up quickly
+ Ask Three Golden Questions: 1. "How can I help you?" 2. "What ideas do you have for me?" 3. "Who else do you know that I should talk to?"
The more you offer, the more people you connect with, the more opportunities and relationships will come your way
* Phase 3: Reconnect, Assess and Activate, and Multiply Value
- Step 1: Reconnect Immediately
- Step 2: Assess the Connections and Activate Your System
- Step 3: Multiply Value and Deepen the Relationship
+ The four time frames for following up: once a day, once a week, once a month, once a quarter
+ The Value-Add system to build ongoing connection: add value appropriately, be proactive and ask how you can help, solve their problems, Do the little things that most people don't, always do what you say you will , give without expecting a return, add value multiple times before you make any request
* Phase 4: Connect Your Connections for Added Success
- Step 1: Map the Links Between Your Connections
- Step 2: Play 3-D Power Chess—Link People Within Your Power Circles
+ Mistake 1: Assuming an uninspiring initial e-mail or phone conversation
means that it’s not worthwhile to pursue the relationship.
+ Mistake 2: Keeping yourself in the “box” of your assumptions about a
potential resource
+ Mistake 3: Not trusting the person who is making the introduction.
+ Mistake 4: Not following through on an introduction
+ Mistake 5: Failing to keep critical players in the loop
- Step 3: Activate Power Triangles—You + Two = Success
+ Connect people across ecosystem
+ Connect people from different levels while always asking, “What’s in it
for them?”
+ Solve their problems. Better yet, anticipate their needs
+ Find value that benefits all parties
- Step 4: Power Connectors Do What It Takes to Make the Connection Work
POWER CONNECTING STRATEGIES FOR SOCIAL MEDIA & CONFERENCES
1. Crowd networking: How power connectors connect online
- LinkedIn
- Email
- Twitter
- Content Creation and Commentary
- Facebook
2. Using conferences and meetings for power connecting
- Choosing the right conferences
- Preparing to attend
- Making the most of your conference time
+ Arrive early
+ Don't spend much time with people you already know
+ Strike up conversations with strangers
+ Identify and meet the connectors
+ Go where people congregate
+ Before sessions, look around you - whom can you meet
+ Have a plan for connecting with speakers
+ Choose your moment carefully
+ Introduce yourself successfully
+ Help others out by making beneficial introductions on the spot
+ Get and give follow-up information whenever you end a conversation
- Follow up after the conference ends
- Spiraling up: accessing more exclusive groups
CONNECTED WOMEN: BUILDING SUCCESS ONE RELATIONSHIP AT A TIME
- The truth about men and women
+ Men build alliances. Women develop networks of relationships
+ Men network up and down. Women tend to network more peer to peer
+ Men are rewarded for "taking charge". Women are rewarded for "taking care"
+ Men create teams. Women collaborate
+ men are rewarded for advocating for themselves. Women are rewarded for advocating for others
+ Men are sponsored. Women are mentored
+ Men trade favors. Women help
+ Men network with those who are like themselves. Women do too - but they're better at diversity
- Power connecting strategies for women
+ Strategically connect - up, down, and sideways.
+ Speak up. Ask for what you want, and stand up for yourself - nicely
+ Support other women
POWER CONNECTIONS ARE CONNECTIONS FIRST
- The Fundamentals of true power connections
+ Power connectors are true to themselves while bringing their best to every relationship
+ Power connectors genuinely care for and want to help others
+ Power connectors are open to, and actively seek out, relationships with strangers
+ Power connectors follow up and follow through
+ Power connectors focus relentlessly on adding value - first, last, and always
+ Power connectors understand the greatest value they can add is connecting people with one another
+ Power connectors ask appropriately, intelligently, and at the right time
+ Power connectors know the value they need may come from unexpected sources
+ Power connectors build trust over time
+ Power connectors believe that "to whom much is given, much is expected". They seek to uplift and help others
+ Power connectors know that who they become in the process of giving is more important than anything they may receive
+ Power connectors build communities of value
"Be completely honest. Always own up to a mistake if you've made one.
It's more important to be nice than to be right. Forget about your ego,
and look out for the feelings and welfare of your business associates and
clients. Go the “extra mile" and “toil upward through the night" when
necessary. Trust that if you put others first and do an honest job, you will
rise to the top somewhere along the way. Never criticize anyone. Never
burn bridges. People change—cut them some slack and be forgiving. But
if you encounter someone who is not worthy of your trust and respect,
politely and quietly disassociate yourself
In the end\ the most important thing will not be the titles you have held
or the money you have made but the kind of person you have become"