Certainly this is a different approach to a fairly common type of book: in essence it is nothing new. Yet another book showing you how to create, launch and develop a startup business and hopefully work towards world domination. Instead of acres of inspirational text, this book is pushing the informal, visual-led approach.
Does it work? It is one of those things you will either wildly love or it will leave you underwhelmed and disengaged because of its style. This reviewer felt more towards the latter emotion, even though the book itself is good and it does contain a lot of great information. It is by no way a “dog” of a book. There are lots of interviews with entrepreneurs who have been doing this stuff for a living, backed up with case studies, examples and a mass of guidance. This reviewer’s reticence perhaps is influenced just by the style and packaging since when reading it the visuals really got in the way and were incredibly jarring.
You do get a lot for your money. The book has the potential to influence, educate, inform and inspire. It is just, again, to labour the point, the style and packaging somehow took the edge of it for this reviewer. This is a deliberately short review. There is no point just replicating the table of contents. You get a good, comprehensive guide that would help you on the path to setting up a business. Of course, you still need ideas, energy, money and other practical help, but this is a good catalyst, an at-hand consulting companion and much more besides. Even with, for this reviewer, the unnecessary and quite annoying illustrations!