The Rainmaking Machine: Marketing Planning, Strategies, and Management for Law Firms, 2012 ed.

by Phyllis Weiss Haserot

The Rainmaking Machine is a step-by-step guide covering marketing planning, strategies, and management for law firms. Designed to help you build your client base, the volume provides advice on gaining new clients, improving services, expanding existing business, and social networking. Topics Focusing your marketing efforts; Motivating yourself and your partners; Creating new services; Hiring and maximizing the efforts of marketing professionals; Improving your firm's image through public relations; Forming personal selling networks, business ventures, and professional connections; Using social networking tools for marketing, recruiting, and working collaboratively; Securing and retaining lucrative and satisfying clients. This value-priced and practical resource features behavioral insights that boost business generation results and is useful for marketers and experienced attorneys, as well as those new to the profession.

944 pages, Paperback

First published August 24, 2012