Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling

by Ric Willmot

Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm―in accounting, finance, law, or another field―you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms―no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.

Genres: Business

272 pages, Paperback

First published January 1, 2014

Reviews

[Daniel Taylor · Rating 2 out of 5]

Two things reduced my enjoyment of this book: first, I feel like Willmot skimmed over some topics rather than giving them an in-depth treatment that you'd expect from a book. Second, in many places he comes across as a grump rather than a helpful advisor.

[Andrew Cohen · Rating 5 out of 5]

This book is written in a conversational tone that makes it a comfortable pick-up/put-down read. You don't need to read it from cover to cover. Rather you can pick it up and open it to any page and start from there and you'll learn something, or remind you of things you knew but have forgotten or stopped doing.

There are callouts that make for quick bullets of advice and the graphics are easy to understand and pertinent to the content.

Unlike the marketing author who left a review and wasn't happy; I am very pleased with the book and it sits on my desk as a ready reminder. It's simple, straightforward and easy to implement. It's a can-do type of book. Is there more the author could have given or shred? Of course. But commercially published books, as opposed to vanity/self-published books are not controlled by the author but by the publisher.
I've got more than my money's worth from this book to improve my business.
I recommend this book.