Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

by Tom Eslinger

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

256 pages, Kindle Edition

First published January 1, 2014

Reviews

[Filip Rublev · Rating 5 out of 5]

One more book on mobile marketing that recommends not to jump into mobile app effort :-)

The book recommends differentiation for store owners, who can not compete on price with the online offering. If the showrooming is a problem, why not take advantage of it and provide the most comfortable environment?

[Sandra Vu · Rating 4 out of 5]

a much practical guide of a professional. If only the book had more case studies and were more solid at the final chapters.

[Martin Bihl · Rating 3 out of 5]

To read my review, please visit: http://the-agency-review.com/mobile-m...