ISE Essentials of Marketing

by Joseph P. Cannon, William D. Perreault Jr., E. Jerome McCarthy

9781266124983 Essentials of Marketing 18th Edition by Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy*********(International student edition book only, NO Connect access code included!!!) ******** Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency

832 pages, Paperback

Published January 1, 2023