Double-Digit Growth: How Great Companies Achieve It--No Matter What

by Michael Treacy

The bestselling author of The Discipline of Market Leaders reveals how companies can achieve sustained growth.

In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book-revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits.

Treacy's main point is simple-it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing. Using case studies from industry leaders such as Dell Computer, Home Depot, and GE, he shows the five steps that are imperative to ensure growth:

€ keep the growth you have already earned
€ look for growth where it's likely to be found
€ take business from your competitors

Treacy believes that any business can grow at a consistent double-digit rate, and with Double-Digit Growth, managers and investors now have the tools to achieve that lofty goal and maintain corporate success.

Genres: Business, Nonfiction

240 pages, Hardcover

First published August 1, 2003

Reviews

[Manh Nguyen · Rating 2 out of 5]

Author spent too many pages to write about 6 case studies. It's unnecessary. Most of knowledge from case studies are not necessary for author's theories explanation.

[Ray Kelly · Rating 3 out of 5]

Double-Digit Growth is another interesting business book by Michael Treacy where he tells us that corporate America's systemic growth problem is a result of constant denial, and it does not have to be that way. I loved The Discipline of Market Leaders where Treacy described how great companies dominate their markets by offering superior value propositions. So I was a little disappointed with this book where he tries to describe how great companies master growth each year, explaining that growth is a choice. His ideas are well with examples from several industries. and he describes five disciplines; Improving customer base retention; Market share gain; Market positioning; Penetrating adjacent markets; New lines of business. Overall, this is a good read with some useful insights.

[Lisa · Rating 3 out of 5]

Interesting review of companyies who have achieved growth as well as those who have bungled the effort or neglected growth at their peril. Suggests 5 disciplines to growth and how they interplay for success.

[Lori Grant · Rating 4 out of 5]

A should-read book on strategy for knowledge workers and entrepreneurs.

[Ryan · Rating 3 out of 5]

Studi impresif tentang kekuatan perubahan.