First off, the title is misleading. Juan Cole's The New Arabs has less to do with human beings than it does the contribution made by social media to the uprisings of the Arab Spring. It is true that a younger generation of Arabs took advantage of the technology, but only because youth is, as a rule, more open to employing new tools. These are not "new" Arabs, or even a different type of Arab - at least in the study Mr. Cole is submitting. What the author presents here are simply people adopting a fresh innovation to assist in their efforts toward political action and regime change.
Cole's focus is directed, in specific, at the revolutions in Egypt, Tunisia and Libya. He marks several alterations in regional life - among them increased urbanization, unionization, literacy - and the manner in which these developments began to erode tribal exclusivity. Enter Facebook, You Tube, blogging, a sharp spike in the prevalence of cell phones, and we find social interaction shifting into high gear and heading for the fast lane. In a culture very much designed to keep its more dangerous passions under wraps (women, secular leanings, forbidden indulgence, political discontent), the advent of a means of discourse that jumped those boundaries, that was piped right into the home without so much as a knock on the front door, held the potential for a pretty powerful, if not downright insurrectionary, impact.
In regard to rebelling against what Cole refers to as the "republican monarchies" of Mubarak, Ben Ali and Gaddafi, these social platforms provided not only connection and conversation but confrontational possibilities never encountered before. Witness could now be borne of torture and abusive practice through videos that quickly went viral. Information could now be acquired from sources beyond government-controlled news outlets. Counter-narratives suddenly abounded; truth could be mined from the rock, and ideological debate run fluid. While not the match that ignited the mass protests of the Arab Spring, a case could certainly be made for social media's primacy in keeping that fire lit.
And Juan Cole attempts to make that case. Unfortunately, he doesn't do it very well. There are serious problems here with content and structure. The narrative thread completely disappears inside lists of names, organizations, locations, and other assorted arid ephemera that seem to be included merely to prove due diligence. (The thirty-three pages of sourcework tacked on to the end were surely enough proof of that.) Sections on the Egyptian revolt are mired in the tedious reconstructions of every variable underpinning a dynamic he completely fails to bring to life. (Honestly, I fell asleep twice.) Each chapter comes with a summation that is little more than a restatement of what one's just read - and is either a composition quirk or shameless page-padding. The section on Libya was actually quite good, though you'll have to wade through two-thirds of the book before you reach it.
On the whole? Great topic. Just really poor execution.