The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

by Al Lieberman, Pat Esgate

Entertainment Marketing NOW: Every Platform, Technology, and OpportunityCovers film, cable, broadcast, music, sports, publishing, social media, gaming, and moreReflects powerful trends ranging from smartphones to globalizationDemonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distributionBy industry insiders with decades of experience as leaders and consultantsEntertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst "seven billion consumers. "That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today "and "tomorrow."..any content, on any platform, in any market, worldwide."You'll master innovative new ways to grab consumers' attention and wallets "fast."..make your experiences "wannasee, haftasee, mustsee."..drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market "all "forms of entertainment.

Genres: Business

304 pages, Kindle Edition

First published May 1, 2002

Reviews

[Nicole Centofanti · Rating 2 out of 5]

I had to read this book for class. It is highly out dated for 2024.

[Margaux · Rating 3 out of 5]

Lots of numbers, but not enough strategy.

[Matt Peters · Rating 4 out of 5]

Awesome. I am using this in my Publishing and Distribution class.

[Marifer Medina]

It´s great.