I wanted to like this book, I really did. I don't love Amazon either and want the success of small stores and companies, however I found this book to come off as extremely biased, and full of logical fallacies when trying to get you to hate Amazon too. I think the most egregious was the red herring fallacy where the author often would bring up an entirely different topic and argue that topic, then try to equate that argument as a reason to hate Amazon. For example, while writing about privacy, (against Amazon's Ring doorbell) he said that the Ring doorbell is the first step in companies gathering video surveillance and this will eventually be used by the government for facial recognition and in the future facial recognition could be racist by targeting faces based on color, and the government is already racist enough because George Floyd and racism is terrible and therefore if you are pro-Amazon, you are pro-Racism.
There was constant vilification of Amazon, even in things that would be deemed as positives if seen elsewhere. For example, the fact that Amazon had first aid supplies available to warehouse employees was spun to mean that the worker conditions were so bad that Amazon stocked first aid supplies so that all their mistreated injured workers could get back to work as soon as possible. Ok but shouldn't any good employer also have first aid supplies if they care about employee wellbeing?
The author also brought up in a negative light is how Amazon sells books at a loss because they are big enough to make up for the loss in other areas, like their electronics. I thought it was actually a nice thing of Amazon to do, since it is essentially promoting books over other commercial sales, and increasing their availability to more people.
Another thing that really threw me off was the constant quoting of BUZZFEED articles as a factual news source. I think I subconsciously lost most of my trust in any of the data or arguments in the book after reading the 3rd or 4th buzzfeed quote.
The very final 2 chapters, however made this book a 2 star instead of 1. The author bringing up the need for government intervention in the form of antitrust laws (no tax breaks, no monopolies, better worker protection, etc.) was extremely useful and convincing, and the final chapter about the positive cultural experience of shopping in a small independent store was a convincing way to tell a shopper to vote with their money for the experiences they want available to them in the future. If you enjoy perusing a curated small bookstore, then pay for your books there instead of going home and buying them on Amazon. Someone has to keep these stores alive if you want to keep going there, and you have an equal responsibility in that.
Anyway, great idea for a book, overall a couple good takeaways, however the fallacies, bias, and bad data were hard to get past.