Consumer Behavior and Marketing Strategy : By J. Paul Peter, Jerry C. Olson

by j-paul-peter-olson

Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact.

Genres: Nonfiction

Paperback

First published January 1, 1987

Reviews

[Chandra · Rating 3 out of 5]

This book important to know market around us.