Offensive Marketing

by Warren J. Keegan, J. Hugh Davidson

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.



Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

416 pages, Paperback

First published January 1, 1972

Reviews

[Kamal ِAlshareef · Rating 4 out of 5]

this book was instrumental in shaping my understanding of what marketing is all about, and in developing how I approach the marketing process.